After the Pike Block luxury apartment site was completed Pike Block wanted to extend the site to include a micro site targeting retail stores that might want to rent the commercial space within the Pike Block buildings.
The Retail Leasing site was designed to share the look and feel of the apartment site, but have a cleaner, corporate look and feel regarding how the content was laid out to better target a commercial audience. Much like the apartment site it was decided that the site needed to be very visual. We hoped to create an interest using images of the neighborhood and demographics on downtown Syracuse. By placing a contact form on the bottom of every page the visitor can contact Pike Block for information no matter where they are on the site.