The G.J. Olney Company is a global leader in the food processing machinery industry. Many standard use processes have names that are synonymous with the Brand. A brand with such a rich and reputable history needs an online presence that reflects it. We redesigned the site to better encompass the needs of an online audience and introduced a responsive framework to open up the site to a global mobile audience.
The solution to Olney's concerns was to rebuild the content throughout the site then create a design that would fit the new content architecture. While the content on the original site was valid, we broke it up into smaller sections isolating specific information with headlines and iconic cues. The new design allows a visitor to scan through the content to quickly find the information they are interested in. Although this site is still in production we anticipate better search engine impressions and a lower bounce rate due to the content structure.