The Project:
Attorney Michael Spano already had a successful website for his Syracuse Criminal Law practice but required a new site to highlight his Federal practice. This was to be a brand new site with a new domain and a new look and feel. His practice areas were expansive and creating copy for the entire site was identified both as a priority and a hurdle to overcome early in the development process.
The Solution:
We created a fresh new look and feel and stayed away from the staunch, dated looks that plagues most attorney websites. We paid careful attention to legibility and readibility as there is lots of information to read and understand throughout the site. We made use of dedicated headline styles and lead text styles, this allowed for our custom CMS to give the polished look of a professionally copywritten page without our client needing the ability to work in html/css. We used our staff copywriters and extensive experience in legal marketing to create well researched, accurate and accessible copy for the entire site.
