The Project:
SB Specialty Metals needed an informational resource that appealed to very select targeted visitors made up of primarily engineers. In addition the company required a strong online representation of their brand and needed to have a site that could deliver an optimum viewing experience across a variety of devices.
The Solution:
The project priority was to allow for easily access to very specific product technical information for an engineering audience. Although the homepage was designed to introduce the SB Specialty Brand "above the fold," the navigation was designed to present the diversity of their services in an easy to understand manner.
