The goal was to reinvent the existing JJAG Wing website that was reliant on outdated Flash Technology. We also introduced a responsive website architecture further increasing site accessibility to viewers who may have been previously limited by connection speeds, device sizes and browser technologies.
The design and content placement were the most important parts of this project. We had to create a layout and color palette that would appeal to our primary audience. We determined that the JJAG Wing audience was commercial snow plow operators. We felt that we needed to quickly explain how the product will affect production and how the end user would benefit from its use. We did this within a high contrast, dark and industrial site design.