Imagine you're at a book store and you have a specific purchase in mind. Now imagine if that book store didn't organize their selection by genre or alphabetical order.
War and Peace shares a shelf with Winnie the Pooh, Shakespeare is next to Dr. Suess and you're left sifting through thousands of books to find the one you want. In this scenario, you'll likely get confused, frustrated and you just might go home empty handed.
That situation is similar to how potential customers and clients feel on a disorganized website. If a site isn't structured in an easy, intuitive way that makes finding sought after information or services quick and painless, potential leads are likely to turn in to lost opportunities.
This situation is similar to the problem Liberty POST had with their existing website. Their site architecture made it difficult for potentials to find the specific services they needed. The analysts, professional web designers and User Experience experts at ACS, Inc. Web Design & SEO partnered with Liberty POST to deliver a responsive website design that resolved these issues, enhancing the site's ability to acquire new clients.
A Site Structure That Makes Sense
Liberty POST provides educational and medical services designed for the developmental needs of children and those with autism and learning disabilities. Liberty POST's previous site had all of their services and programs on a single web page, making it difficult for parents to find the right solution for their child's needs. The previous site also had redundant content from page to page, creating confusion for potential clients.
ACS, Inc. Web Design & SEO's medical website redesign delivered a solution that makes it easy for potentials to find exactly what they're interested in. Through professional analysis and collaboration, we were able to identify the unique needs of Liberty POST's audience. This audience knowledge empowered ACS, Inc. to provide an informed site architecture that makes sense to potential clients. The Liberty POST website features audience-based navigation, allowing potentials to find services and programs based on their child's age range.
In addition, the new site has easily navigable pages for each service and program offered by Liberty POST.