Brighton Hill Pediatrics

Brighton Hill Pediatrics (2015)

The Project:

Brighton Hill Pediatrics is a pediatric medical practice in Syracuse, NY. Brighton Hill Pediatrics sought our services for a mobile-friendly redesign of their website. In addition to making the site look and work equally well on smartphones, tablets, desktops and laptops, Brighton Hill Pediatrics wanted to maintain the childhood spirit that was characteristic of its existing website design. The new Brighton Hill Pediatrics site also aimed to allow Brighton Hill Pediatrics' administrators to easily maintain the site's blog and edit provider profile pages through a custom content management system (CMS).

The Solution:

ACS Web Design & SEO delivered a website redesign solution that utilizes a responsive website design, making the site look and function great on any device. The new maintains the childhood spirit of the old site, including imagery of children and fonts similar to children's handwriting. In addition to a new design, the Brighton Hill Pediatrics site features a custom content management system (CMS) that allows site administrators to easily edit and update site content, such as the site's blog and provider profile pages. The site also was built with a site structure that utilizes search engine optimization (SEO) best practices, helping Brighton Hill Pediatrics achieve high positioning on search engines for relevant keywords.

Responsive Website Design

On April 21, 2015, Google made a major update to its popular search engine. This update gives higher positioning on search results for mobile-friendly websites when a search is done from a mobile device. Google has confirmed that 70% of all Google searches now come from a mobile device. This means that not having a mobile-friendly website makes your business hard to find when someone’s searching for products or services that you offer. Brighton Hill Pediatrics' new website utilizes a responsive website design, providing the site with a flawless aesthetic and smooth functionality when accessed from any device, including phones, tablets, desktops and laptops.

To discover how our responsive website solutions can improve your business' online visibility, let’s talk.

Pediatric Web Redesign Responsive Upgrade example

Custom Content Management System (CMS)

The new Brighton Hill Pediatrics site makes site management intuitive for site administrators. Brighton Hill Pediatrics' custom content management system (CMS) allows site administrators to securely update the site, while limiting site editing access to prevent the site from being accidentally broken. Brighton Hill Pediatrics' CMS allows for easy updating of the Brighton Hill Pediatrics blog and provider profile pages, allowing our client to have more control over their site’s content without needing to know code.

Looking to make updating your site easier? Contact us about our custom CMS solutions.

Medical CMS Website Design for Pediatrics