News Website Design

Central New York Business Journal (2017)

There's a lot to consider when redesigning a 1,870 page news website for a decades-old publication.

Making sure no news stories are lost or altered in the transition. Keeping the technology that works, while improving upon the news website design's technical deficiencies. Carrying over varied levels of subscriber access in a usable, yet improved, manner.

To say these are just scratching the surface may just be the understatement of the year.  

When all of the web development, web design, content management and cybersecurity factors are collectively accounted for, the recent launch of the Central New York Business Journal news website design is an impressive technological achievement, and a testament to team work. 

Learn how we made an outdated, difficult to update news website design in to an online publication that is easy to manage for site administrators, and intuitive for readers. 

Advertising Inventory Management System

In today's world, having an online platform that supports advertising space is essential for a news website design. The nature of advertising space also requires the flexibility to change ads as new buyers request ad space. Central New York Business Journal's new website design delivers integrated ad support and intuitive ad management.

Central New York Business Journal's news website design by ACS, Inc. features DoubleClick integration. This ensures that CNY Business Journal's online business news publication is compatible with one of the most widely used digital advertising networks, empowering the website to continue and grow its advertising capabilities.

CNY Business Journal's news website design was also created with custom, manual ad control. This user-friendly manual ad control allows CNY Business Journal's advertising and marketing staff to efficiently control which ads are being displayed on their website. Authorized CNY Business Journal staff can also control which ads are placed on specific parts of a web page, allowing for certain ads to be placed on more visible ad blocks. This unique placement that is customized for the needs of the CNY Business Journal audience allows the publication to easily integrate multiple tiers of digital advertising packages. 

The news website design's comprehensive ad inventory management system also features modern HTML5 capabilities. This allows CNY Business Journal's online publication to accept cutting edge online ads that can feature moving text or images. 

Do you have a news website design that needs to support online ads that site administrators can control? 

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New, Improved Site Search

Imagine seeing a headline or hearing information in passing about a news story. If the news story is of interest, you're likely to go online and try to find reporting on the story. For more than three decades, Central New York Business Journal has been the go-to source for all regional business news. So when a potential business partner, new hire or communications department hears something about their company, a competitor or another organization of interest, if it happens in CNY, they'll go to Business Journal to learn more. 

Central New York Business Journal's previous news website design featured a site search that wasn't particularly helpful for finding specifically sought after news stories. Before partnering with ACS, Inc., Central New York Business Journal's site search had issues with providing the appropriate amount of search results for search terms. Search terms with a long history of relevant news often could produce no results, or an overly general, intimidatingly large list of search results.

ACS, Inc. Web Design & SEO delivered an effective site search that makes it easy to find particular business news stories. Central New York Business Journal's news website design includes an improved site search that makes it easy for readers to find the stories that interest them, with improved search term matching capabilities to provide readers with an easy way to find the news they're looking for.

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SEO Site Migration

CNY Business Journal's website has 1,870 web pages. For the news website design project with ACS, Inc., every single page needed to be accounted for and carried over to the new website in a manner that prevented losing valuable positions on search engines. Beyond moving over Central New York Business Journal's site content for SEO purposes, all content needed to be added to the new website in a way that maintained the journalistic standards and unique page layouts of each page. This required a detail oriented solution with the combined skills of ACS, Inc.'s web developers, web designers, SEO analysts and content specialists.

Site technology integrations could make or break a web based business like Central New York Business Journal. CNY Business Journal trusted the experts at ACS, Inc. Web Design & SEO with this massive migration to maintain the online publications existing presence, while also attaining improved positioning on search engines.

ACS, Inc.'s team of multi-disciplined specialists delivered the solution that Central New York Business Journal's new website design required. The ACS, Inc. team successfully completed an SEO migration of the entire CNY Business Journal website. This included keeping the content and journalistic presentation of the website's content the same as intended, while optimizing the behind-the-scene SEO factors that help a web page achieve high, relevant positioning on search engines. As a result, the new Central New York Business Journal website includes years of business news content that features SEO improvements while maintaining the original content that is viewable by readers. 

Do you have a large website that needs improvements, but has earned positions on search engines that you can't afford to lose? Trust the experts at ACS, Inc.

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Secure Online Subscription Management

Central New York Business Journal offers multiple levels of subscriber access. Because of this, the new website design needed to allow for subscribers who are logged in to have access to certain parts of the website that others do not.

Beyond subscriber access, CNY Business Journal's news website design needed to allow for secure online payments for new subscribers, subscription renewals and subscription upgrades. 

In addition to allowing for secure online payments from subscribers, CNY Business Journal has an events section, BizEventz, where organizations and individuals can sign up for paid events, sponsor events and more. 

ACS, Inc. Web Design & SEO delivered a complete eCommerce system as part of the news website design solution for Central New York Business Journal. This complete eCommerce system allows for online subscription purchases that keep sensitive information and transactions secure and private. This secure eCommerce system also allows logged in readers to access content that's exclusive to their subscription level. Central New York Business Journal's new eCommerce system for BizEventz also allows people and companies to sign up and pay for events that have an attendance cost, as well as pay for sponsoring events.

The new, user friendly Central New York Business Journal eCommerce system also allows the publication to securely sell its yearly "Book of Lists" online. 

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User Registration and Management System

As well as being able to securely accept online subscription payments, the new CNY Business Journal website needed to be able to register new subscribers and manage existing subscribers. ACS, Inc. Web Design & SEO's experienced web developers created a user registration and management system that made it all possible. This allows for management of a massive database of business subscribers. Site administrators can update and control member credentials and subscription level access. 

The user registration and management system that our web developers created for CNY Business Journal is the lifeblood of the online publication. The system is essential for subscribers to be able to access exclusive content. The system also empowers CNY Business Journal to efficiently manage a large and growing number of subscribers. 

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Paywall Development and Integration

The vast majority of Central New York Business Journal's content is only available to subscribers. Because of this, CNY Business Journal's news website design needed to allow for subscribers-only access to most of the website's content, while at the same time allowing for this site content to achieve valuable, relevant positioning on search engines.

ACS, Inc. Web Design & SEO successfully created and implemented a paywall that easily made content accessible for subscribers, while still empowering CNY Business Journal's news content to achieve high, relevant positions on search engines.

Modeled after popular online news publications, such as the New York Times, Washington Post and more, the Central New York Business Journal's content paywall allows non-subscribers to view introductory snippets of content, with a paywall that allows for subscriber-only access to full news stories. 

Does your news website design need a paywall for subscribers-only content?

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An Improved Event System

In addition to being a business news source, Central New York Business Journal also includes BizEventz, a business events organization that handles event registration and event scheduling.

Working closely with Central New York Business Journal, ACS, Inc. implemented event forms that are easier to use and form submissions that are easier to manage. These event forms featured unique fields that met the specific needs and requirements of certain events. These business event forms include versatile file upload fields, custom required fields and an efficient, automated delivery system of form submissions to responsible stakeholders. 

The BizEventz event registration system also received in upgrade. The new event registration system uses an interactive calendar and user friendly sign up system that makes it easy for companies or individuals to RSVP to networking events, professional seminars, conferences and more.

The new BizEventz registration system by ACS, Inc. significantly improves upon the previous site's system, which was underutilized due to a confusing interface and difficult to manage forms. 

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A Content Management System (CMS) Made for a News Website Design

Being able to easily and efficiently make website updates is necessary for a growing business. Perhaps nowhere is this more true than in the publishing and news industry. ACS, Inc. Web Design & SEO delivered a custom content management system (CMS) solution that's specialized to meet the needs of the news industry, while allowing for seamless use by CNY Business Journal's elite editors.

Central New York Business Journal's previous website included a cumbersome system for site updates and additions. This made adding news content difficult and more time consuming than necessary. CNY Business Journal partnered with ACS, Inc. Web Design & SEO for a news website design project that solved this problem.

Our team was able to discover in depth details about the everyday uses and site update needs of the CNY Business Journal team. Through collaboration, ACS, Inc. was able to learn from CNY Business Journal's decades of experience and journalistic excellence to get a comprehensive understanding of their content management needs. 

After getting a thorough understanding of the unique website editing capabilities that CNY Business Journal required, our web developers delivered a solution that satisfied our clients needs.

The result is an easy to use content management system (CMS) that makes adding content to the online publication both fast and simple. 

Want to make updates to your site easier with a custom content management system (CMS)?

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Hands On Content Management System (CMS) Training

Being a news publication, Central New York Business Journal is heavily involved in adding and editing text, photos and videos throughout their website as part of their day-to-day operations.

Using their extensive industry knowledge and decades of professional experience, CNY Business Journal collaborated with ACS, Inc. Web Design & SEO to inform the creation of the best possible resource for managing their news website's content.

Once the custom Content Management System (CMS) was developed, our team worked closely with CNY Business Journal to provide hands on staff training on how to make updates and additions to the site. This staff training ensured all members of CNY Business Journal who would be responsible for updating site content had a thorough understanding of how to make the changes the site requires on a regular basis. This includes adding new articles plus their associated images and videos, creating or editing pages and adding, removing or editing event information. 

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Responsive Web Design

Today, over 60% of all web traffic now comes from mobile devices. Whether it's from people scrolling on their smart phones or sitting down with their tablets, people are increasingly preferring to do things online from the convenience of mobile devices. This is especially true in the news industry. 

Pew research shows 85% of adults in the United States get their news on a mobile device. This puts news sites and other publishers at a significant competitive disadvantage if their website isn't made to look and work flawlessly on all devices. From struggling to read illegibly tiny articles to distorted, sometimes non-functional news videos, if your news website design isn't mobile friendly, people will likely get frustrated and look for their news elsewhere.

news website design mobile friendly by acs inc web design and seoACS, Inc. Web Design & SEO delivered a solution that solved this problem for CNY Business Journal. The new CNY Business Journal news website design is now made to look and work equally well on all devices. 

If your website isn't made to look and work right on all devices, you're losing opportunities and potential customers, clients or subscribers.

For a professional, responsive website design...

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