There's a lot to consider when redesigning a 1,870 page news website for a decades-old publication.
Making sure no news stories are lost or altered in the transition. Keeping the technology that works, while improving upon the news website design's technical deficiencies. Carrying over varied levels of subscriber access in a usable, yet improved, manner.
To say these are just scratching the surface may just be the understatement of the year.
When all of the web development, web design, content management and cybersecurity factors are collectively accounted for, the recent launch of the Central New York Business Journal news website design is an impressive technological achievement, and a testament to team work.
Learn how we made an outdated, difficult to update news website design in to an online publication that is easy to manage for site administrators, and intuitive for readers.
Advertising Inventory Management System
In today's world, having an online platform that supports advertising space is essential for a news website design. The nature of advertising space also requires the flexibility to change ads as new buyers request ad space. Central New York Business Journal's new website design delivers integrated ad support and intuitive ad management.
Central New York Business Journal's news website design by ACS, Inc. features DoubleClick integration. This ensures that CNY Business Journal's online business news publication is compatible with one of the most widely used digital advertising networks, empowering the website to continue and grow its advertising capabilities.
CNY Business Journal's news website design was also created with custom, manual ad control. This user-friendly manual ad control allows CNY Business Journal's advertising and marketing staff to efficiently control which ads are being displayed on their website. Authorized CNY Business Journal staff can also control which ads are placed on specific parts of a web page, allowing for certain ads to be placed on more visible ad blocks. This unique placement that is customized for the needs of the CNY Business Journal audience allows the publication to easily integrate multiple tiers of digital advertising packages.
The news website design's comprehensive ad inventory management system also features modern HTML5 capabilities. This allows CNY Business Journal's online publication to accept cutting edge online ads that can feature moving text or images.
Do you have a news website design that needs to support online ads that site administrators can control?