The mortgage application process can be overwhelming. Between industry jargon and trying to find the best deal for personal needs, potentials are looking for someone who makes them feel confident in their decision.
Effective mortgage marketing makes mortgages feel easy and affordable. Understanding this, Paragon Home Loans partnered with ACS Web Design and SEO for a website redesign.
Paragon Home Loans needed a mortgage marketing website design that prevented applicants from feeling confused or overwhelmed by options. Paragon Home Loans also aimed to modernize the look and feel of their website design, while maintaining their established brand identity online. Most importantly, Paragon Home Loans needed their new mortgage marketing website design to grow their online leads.
ACS Web Design and SEO delivered a custom mortgage marketing website design that fulfilled project objectives, and is made for growth.
Mortgage Marketing with a Cohesive Brand Identity
Established in 1976, Paragon Home Loans has built decades of brand recognition. Knowing this, the new Paragon Home Loans website needed to stay true to Paragon Home Loan's brand identity, while representing the brand in a modern way online.
The new mortgage marketing website design provides an attractive, cohesive online presence for Paragon Home Loan's brand identity. The mortgage marketing website design features a branded color scheme. ACS Web Design and SEO's team of web designers, analysts and digital marketing specialists used their collective knowledge of color psychology to implement a look and feel that communicates trust while also being consistent with the Paragon Home Loans brand.
The website effectively uses professional images to communicate the local, personal service offered from Paragon Home Loans.
A cohesive brand identity is a pivotal part of mortgage marketing. A company's online brand is more than a simple color scheme. For over 17 years, ACS Web Design and SEO has helped businesses bring their brand to life online.
For mortgage marketing or website design that creates an effective online presence for your brand identity, trust the experienced professionals at ACS Web Design and SEO.