Mortgage Marketing

Mortgage Marketing with a Cohesive Brand Identity

Established in 1976, Paragon Home Loans has built decades of brand recognition. Knowing this, the new Paragon Home Loans website needed to stay true to Paragon Home Loan's brand identity, while representing the brand in a modern way online. 

The new mortgage marketing website design provides an attractive, cohesive online presence for Paragon Home Loan's brand identity. The mortgage marketing website design features a branded color scheme. ACS Web Design and SEO's team of web designers, analysts and digital marketing specialists used their collective knowledge of color psychology to implement a look and feel that communicates trust while also being consistent with the Paragon Home Loans brand. 

The website effectively uses professional images to communicate the local, personal service offered from Paragon Home Loans. 

A cohesive brand identity is a pivotal part of mortgage marketing. A company's online brand is more than a simple color scheme. For over 17 years, ACS Web Design and SEO has helped businesses bring their brand to life online. 

For mortgage marketing or website design that creates an effective online presence for your brand identity, trust the experienced professionals at ACS Web Design and SEO. 

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Mortgage Marketing That Simplifies Purchasing Decisions

The Paragon Home Loans website has over 100 pages. Paragon Home Loans partnered with ACS Web Design and SEO with the knowledge that this large amount of information needed to be presented in a way that made potential applicants' experience simple. The website and information also needed to be structured in a way that naturally leads potentials to become leads.  

ACS Web Design and SEO created a mortgage marketing website design that provides an intuitive, informative user experience that naturally funnels potentials to convert to leads.

The Paragon Home Loans website includes:

• information that educates potentials on their options, helping potentials make a confident purchasing decision,
• service pages that communicate the advantages of getting a mortgage from Paragon Home Loans,
• helpful resources for potentials, including mortgage calculators and mortgage forms,
• content that communicates a commitment to local service,
• and more

The mortgage marketing website design that ACS Web Design and SEO made for Paragon Home Loans provides a user friendly experience that's made for lead generation growth.

Information is presented in a way that makes it easy for potentials to find what meets their needs best. While the website features a large amount of content, the website's look and feel prevents potentials from feeling overwhelmed. Rather, the Paragon Home Loans website provides an informative, easy experience that naturally guides potentials to a purchasing decision. 

Mortgage Marketing with an SEO Site Structure

The ACS Web Design and SEO team of SEO analysts, SEO copywriters and usability experts have years of experience in creating SEO site structure for multiple, custom mortgage marketing websites. Through research and analysis, existing industry knowledge and a thorough understanding of our client's company and project objectives, our team of analysts implemented an SEO site structure for the Paragon Home Loans website.

Paragon Home Loans' SEO site structure includes keyword focused URLs, a keyword focused content hierarchy, and both off page and on page SEO best practices. 

This SEO site structure is an important component of the website project's online lead generation growth objectives. Paragon Home Loan's SEO site structure empowers the website to achieve 1st place and 1st page positions on search engines for relevant keywords. This ensures that Paragon Home Loans is among the top choices when people are searching for mortgage loans within Paragon Home Loans' service region. 

With over 80% of consumers using search engines for pre-purchase research, an SEO site structure is essential to be found by potentials when they're actively looking for what you offer. 

Partner with the experienced SEO and web design professionals for an SEO site structure for your website. 

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Mortgage Marketing and SEO Copywriting

SEO copywriting is an essential part of any effective SEO strategy. While people within a company may have the knowledge to write about their company's products or services, SEO copywriters have a special set of skills that results in both relevant, high positioning on search engines and content that converts potentials in to leads. 

ACS Web Design and SEO's copywriters created content for informational resource pages, service pages and regional SEO landing pages for Paragon Home Loans. This SEO copywriting makes Paragon Home Loans easy to find when people are searching for mortgages in Paragon Home Loans' service region.

Our team of SEO copywriters have years of experience with mortgage marketing. Our SEO copywriting clients have achieved #1 and 1st page positions on Google and other popular search engines when people search for what our clients offer. 

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Personalized Mortgage Marketing with a Company Directory

Choosing a mortgage provider is a very personal decision, as loan officers or mortgage bankers help people realize their dreams of owning a home. Because of this, it's important that potential mortgage applicants feel comfortable with the people they're working with. This is why a company directory is so important for mortgage marketing; company directories humanize a business, and can help build trust and personal relationships that are important to purchasing decisions.  

The mortgage marketing website design for Paragon Home Loans features a company directory and individual loan officer profiles. Company directories are organized by office location, which helps potentials find the assistance they need that’s nearby and convenient.

Individual loan officer profiles are optimized for online lead generation growth. Loan officer profiles feature clickable email and telephone number links, which are tracked by Google Analytics, allowing for online lead generation tracking and measurable growth. Clear Calls-To-Action (CTAs) and satisfied customer testimonials for specific loan officers are also part of individual loan officer profiles.

ACS Web Design and SEO created a company directory that helps potentials make confident purchasing decisions, while humanizing Paragon Home Loans and building trust.

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Mortgage Marketing Website Design with Office Locations Pages

Paragon Home Loans' mortgage marketing website design features dedicated pages for each of their office locations. This makes it convenient for potentials to contact their local Paragon Home Loans office.

The Paragon Home Loans website features a directory of all office locations, allowing potentials to find convenient, close to home mortgage loan officers. These dedicated locations pages include an interactive Google Map for respective locations, allowing for quick and easy driving directions to a specific Paragon Home Loans office. The location pages also include images of the specific office locations, making each office easy for potentials to find. 

Does your company have multiple locations? Drive more business with convenient office locations pages. For location pages for your website...

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Mortgage Marketing Website Design with Satisfied Customer Testimonials

It's one thing for a company to claim superior service, but when you have real customers talking about their positive experience, it builds trust and makes purchasing decisions easier for potentials. 

Paragon Home Loans has a large collection of testimonials from their satisfied customers. ACS Web Design and SEO integrated these testimonials in prominent locations across the Paragon Home Loans website. This provides social proof of Paragon Home Loans customer satisfaction throughout a potential's pre-purchase journey. With testimonials prominently displayed on many different sections of the website, such as service pages as well as consumer resource pages, this ensures that potential Paragon Home Loans' potentials are reassured that they're making the right choice.

Testimonials can be a great way to build trust, and can help grow online leads. However, it's important that testimonials are integrated on a website properly, so they can't be missed and provide reassurance throughout a potential's consideration process. 

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Mortgage Marketing Website Design with Mortgage Calculator Integration

Getting a mortgage is not the same as picking up a candy bar at the checkout line. Choosing to apply for a mortgage loan requires some pre-purchase research. Perhaps nothing is more important for potentials than understanding their budget and what an affordable mortgage looks like for their individual needs. This is why mortgage calculators are so popular.  

The Paragon Home Loans mortgage marketing website design features mortgage calculator integration. ACS Web Design and SEO's developers and designers worked together to integrate third party mortgage calculators on the Paragon Home Loans website. These mortgage calculators provide much of the pre-purchase information that potential homeowners are looking for, empowering potentials to make a confident purchasing decision without having to leave the Paragon Home Loans website. 

Beyond mortgage calculator integration, Paragon Home Loans' mortgage calculators include SEO page copy and an SEO site structure. This helps Paragon Home Loans to achieve 1st place and 1st page positions on search engines when people are searching for mortgage calculators within Paragon Home Loans' service region. 

The experienced web developers and web designers at ACS Web Design and SEO have the capabilities to integrate mortgage calculators on your mortgage marketing website design. 

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Mortgage Marketing Website Design with Live Chat

Live chat is a great option for mortgage marketing websites that want to offer real time responses to potentials. Live chat allows mortgage marketing websites, like Paragon Home Loans, to capture qualified online leads. 

Live chat provides potentials with an actual person to talk to to get their common questions answered immediately. This makes live chat a powerful online lead generation tool, as live chat operators aim to qualify and capture leads. 

With live chat from ACS Web Design and SEO, your business maintains control of your sales process, while providing an immediate means for capturing leads. ACS offers live chat options where someone from your company can respond to live chat messages, or we can create pre-approved, custom scripts that live chat representatives adhere to, so you capture more leads in less time. 

Websites with live chat systems experience a 32% increase in leads on average. 

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Mortgage Marketing with Online Application Integration

Today, people increasingly prefer to do things online. Why drive to the ATM and back just to check your account balance when you can from the convenience of your phone or computer? A similar sentiment is shared for applications. The Paragon Home Loans mortgage marketing website design includes an integrated online mortgage application. This online mortgage application integration makes it efficient and convenient to apply for a mortgage from Paragon Home Loans. 

ACS Web Design and SEO's team of web developers, web designers and usability professionals successfully integrated a secure, third party online mortgage application with Paragon Home Loan's website. The Paragon Home Loans mortgage marketing website design is structured in a way that naturally leads potentials to the online mortgage application. This makes it intuitive for potentials to apply for a mortgage online through Paragon Home Loans.

Through our team's knowledge and practical application of website design best practices and user behavior flow, the Paragon Home Loans website is made to grow online leads and online mortgage application submissions.

To integrate a secure, online mortgage application on your website...

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Mortgage Marketing with a Responsive Website Design

80% of consumers use search engines to inform purchasing decisions, according to industry research. Combine this with the fact that over 70% of all Google searches now come from mobile devices, to stay competitive, your website needs to look and function properly whether someone chooses to visit from a computer or a phone. 

If someone arrives at your website, and it isn't made to look and work right on all devices, then you risk providing a poor first impression for your company. With more than 60% of all web traffic now coming from mobile devices, such as phones or tablets, it's more likely than not that someone will come to your website from a mobile device. If your website isn't made with a responsive website design, potential customers are likely to have a frustrating and confusing experience. When a website is accessed on a mobile device, and the website isn't made to be mobile-friendly, potentials may experience clicks on areas that they didn't mean to click on. In this case, potentials could also have issues reading your website's content. Your website may also have other display issues on a phone or tablet if it's not designed with these devices in mind. All of these usability and display issues can make it difficult for potentials to interact with your website. This often leads to frustration and confusion that results in potentials looking elsewhere, choosing sites that are simple and easy to use regardless of device. 

The Paragon Home Loans website, like all ACS made website designs, uses a custom responsive website design. This ensures that the website looks and functions equally well on all devices, including laptops and desktops as well as phones and tablets. 

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Secure, Streamlined Website Updates with The ACS Edge Content Management System (CMS)

Between limited time promotions, adding or removing employees or expanding services, there's plenty reason why a mortgage marketing website would need to be updated. 

The Paragon Home Loans website is powered by The ACS Edge Content Management System (CMS). The ACS Edge CMS makes website updates simple, secure and efficient. Authorized site administrators can securely add, edit or remove text, images or videos to the Paragon Home Loans website. These website updates can be made without needing any knowledge of computer coding languages.

Updating your website should be easy and secure. However, for many, the website update process is time consuming and confusing. There is a better way. To make website updates for your site secure, simple and efficient...

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