When basketball champion and legend Kareem Abdul-Jabbar was asked who was the best player he ever played against, he answered with the name of a New York City street basketball player most people have never heard of.
Abdul-Jabbar's answer is an important lesson for businesses and professionals.
You could be the best in your respective field, but if most people don't know about you, your competitors are likely to get the attention instead of you. In the business world, being unknown means missed opportunities, lost leads and sluggish sales.
This situation was similar to the problem Carleo Legal Nurse Consulting faced. Carleo Legal Nurse Consulting has extensive experience, a record of results and satisfied clients from across the country, but the company's old website didn't give their credentials and capabilities the proper attention needed to stand out from the competition.
Carleo Legal Nurse Consulting solved these problems by partnering with ACS, Inc. Web Design & SEO for a new legal website design.
Properly Highlighting Expertise and Services
Carleo Legal Nurse Consulting's previous website lacked sufficient details and service information to attract new clients. Carleo Legal Nurse Consulting's old website also had only a single, under-descriptive service page. Susan Carleo, founder of Carleo Legal Nurse Consulting, has written for publications that are highly regarded in her industry, but Carleo Legal Nurse Consulting's old website made it difficult to find this information and content. The breadth of Carleo Legal Nurse Consulting's experience and satisfied clients was also presented in a way that made this information hard to find, diluting the effectiveness of this messaging.
The new Carleo Legal Nurse Consulting website resolves these issues. Carleo Legal Nurse Consulting's new website features individual service pages. Our SEO specialists also implemented a site structure that aims to achieve valuable positions on search engines when potential clients look for services that are offered by Carleo Legal Nurse Consulting.
The new legal website design for Carleo Legal Nurse Consulting also presents the company's experience and qualifications in a concise, easy-to-understand manner. This includes prominently displaying client testimonials and the organization's decades of experience and competitive advantages.
Additionally, the new legal website design features an attractive, user-friendly newsletter section that makes it easy to find the prestigious published content that Susan Carleo has contributed to her industry.