Insurance Website Design

Finger Lakes Fire and Casualty Company (2019)

Recognizing the need for an ADA compliant website, Finger Lakes Fire and Casualty Company partnered with ACS Web Design and SEO for an upgraded insurance website design.

In addition to an ADA compliant website, the Finger Lakes Fire and Casualty Company insurance website design needed to integrate existing online portals, while enhancing usability for these features. This included the need for a secure online payment system, as well as secure login portals for policyholders, and a separate login portal for agents and employees.

Finger Lakes Fire and Casualty Company's insurance website design objectives also included a modernized, responsive web design. 

The Finger Lakes Fire and Casualty Company website also needed to prevent any loss in earned positioning on search engines.

With an upgraded insurance website design, Finger Lakes Fire and Casualty Company also aimed to simplify their website update process.

ACS Web Design and SEO is proud to announce the launch of the new Finger Lakes Fire and Casualty Company insurance website design.

The new website fulfills all of Finger Lakes Fire and Casualty Company's project objectives. The upgraded site is ADA compliant with all necessary functionality included, is easy to find on search engines and is more user-friendly for both potentials and site administrators. 

Fulfilling ADA Website Compliance Requirements

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Federal law requires that an organization's website must be equally accessible for individuals with disabilities as a website is for those without disabilities. This requirement is an amended part of the Americans with Disabilities Act (ADA). 

As more businesses are being sued for a lack of website accessibility, the need to do something about ADA website compliance has become more urgent.

The Central New York Business Journal has described website accessibility lawsuits as "arguably the fastest growing type of litigation in New York State."

Recognizing this, Finger Lakes Fire and Casualty Company partnered with ACS Web Design and SEO to fulfill these regulatory requirements. 

ACS Web Design and SEO performed an ADA website compliance audit. This audit informed the new insurance website design. The ACS team of web designers, web developers, analysts and usability experts used their collective knowledge of website accessibility guidelines to create an insurance website design that satisfies ADA website compliance requirements. 

Prior to website launch, the new Finger Lakes Fire and Casualty Company website was tested to confirm that all ADA website accessibility requirements were fulfilled. ACS also provided Finger Lakes Fire and Casualty Company with documentation of ADA website compliance. This documentation can be used as proof to regulators that Finger Lakes Fire and Casualty Company performed their due diligence for website accessibility regulations. 

ACS Web Design and SEO is experienced in creating custom, professional website designs that fulfill ADA website accessibility guidelines. 

If you're not 100% sure that your website meets ADA website accessibility requirements, you could be the target of expensive lawsuits, or be subject to regulatory non-compliance fees. 

Get an ADA Website Compliance Audit

Custom Find an Insurance Agency Locator

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Finger Lakes Fire and Casualty Company works with insurance agents and local insurance agencies to meet these partners' policyholder needs. Because of this, their insurance website design needed to provide a convenient way for partnering insurance agents to find participating local insurance agencies. 

The new Finger Lakes Fire and Casualty Company makes it quick and easy for partnering insurance agents to find local insurance agencies. 

Local insurance agencies can be found by entering a postal code. The agency locator then displays a list of nearby insurance agencies. This includes agency names, contact information and a physical address for each agency. 

ACS Web Design and SEO developed a custom agency locator for Finger Lakes Fire and Casualty Company.

If your insurance website design needs a custom agent locator or agency locator...

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Insurance Website Design Made for Each Client's Target Audience

Finger Lakes Fire and Casualty Company's business model is based on local insurance agents partnering with Finger Lakes Fire and Casualty Company to fulfill agents' policyholder needs. Understanding this, the Finger Lakes Fire and Casualty Company is made to funnel insurance agents to this decision. 

Both the visuals and copy on the Finger Lakes Fire and Casualty Company are made to appeal to insurance agents.

ACS Web Design and SEO is experienced in creating custom website designs that effectively communicate with each client's target audience. Our diverse range of experience with various industries makes ACS the best web design company for reaching your target audience. 

Your organization's website should reflect the needs of your target audience. ACS Web Design and SEO takes the time to understand each client's audience, creating an online presence that's made for growth.

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An Insurance Website Design That's Made for Secure Online Payments 

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Many of Finger Lakes Fire and Casualty Company's website visitors are policyholders who need to make a payment on their insurance policy. Understanding this, ACS Web Design and SEO integrated secure payment processing.  

The option to make a payment is clear and obvious immediately upon visiting the site. ACS Web Design and SEO's usability specialists and website designers used their knowledge of user behavior to implement strategic placement of online payment prompts. As a result, policyholders can quickly and securely make payments. 

Does your website need secure online payment processing? ACS Web Design and SEO has the experience, skills and high level security standards to make it possible. 

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Secure Login Portals for Policyholders, Agents and Employees

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Finger Lakes Fire and Casualty Company's website visitors primarily consist of policyholders, partnering insurance agents and the company's employees. Understanding that each of these audiences have their own distinct needs, with each audience requiring secure access to personal and financial information, ACS integrated secure login portals for each of these audiences.

Agents can securely login to access personal and financial information that's relevant to them and their policyholders. 

A third-party login portal was also integrated for policyholders and employees. This secure login portal combines the security and convenience of online account access

If your website needs secure login portals for specific audiences, allowing secure access to privileged information, ACS Web Design and SEO can make it happen.

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Insurance Website Design with an SEO Site Structure

The ACS team of analysts and SEO specialists leveraged their knowledge of Finger Lakes Fire and Casualty Company's audience, combined with professional keyword research, to integrate an SEO site structure for the new flfcc.com

The new Finger Lakes Fire and Casualty Company website includes keyword focused URLs, page titles, meta data and proper page formatting to achieve positioning on search engines for relevant keywords. 

This SEO site structure also included improvements to existing service pages. The previous version of the Finger Lakes Fire and Casualty Company website included just a single page that listed personal insurance policy offerings, and a second page that listed available business insurance policies. The SEO specialists at ACS implemented an improved SEO site structure, creating dedicated pages for each type of insurance offered. With each type of insurance having its own dedicated page with a primary keyword focus, the new Finger Lakes Fire and Casualty Company website benefits from an enhanced SEO site structure. This makes it easy for potential partnering insurance agents to find the specific insurance policies to meet their policyholders' needs.

Over 90% of all clicks on search engines go to 1st page results. An SEO site structure is essential for getting your website found when people are searching for what you offer. For a custom SEO site structure for your website...

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Insurance Website Design with SEO Migration

The Finger Lakes Fire and Casualty Company website has existed for years. Because of this, it was important that the positions on search engines that our client had achieved over the years was not lost with the launch of the new insurance website design. The ACS team of SEO specialists and web developers collaborated to perform a successful SEO migration.

This SEO migration ensures that Finger Lakes Fire and Casualty Company both maintained and improved upon its positioning on search engines for relevant keywords. 

If you have an existing website that needs a website redesign, launching a new website without a proper SEO migration could do more harm to your business than good.

ACS Web Design and SEO performs SEO migrations for every website redesign project, ensuring our clients maintain and improve upon their existing positioning on search engines. 

If you're considering a website redesign...

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Insurance Website Design Made with a Custom, Responsive Web Design 

Over 60% of all web traffic now comes from mobile devices, such as phones and tablets. If a website isn't made to reflect the reality of how people get online, people will more often than not take their business to another company whose website is easier to use. According to a study by Google, 67% of people who go online from a mobile device say that they're more likely to buy a product or use a service from a website that's mobile-friendly.

Recognizing this, Finger Lakes Fire and Casualty Company partnered with ACS Web Design and SEO to make their insurance website design responsive. A responsive web design means that the site looks and functions equally well on all devices, including desktops and laptops as well as mobile devices like phones and tablets. 

If your website isn't made with a responsive web design, you're at a competitive disadvantage. 

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A Secure, Easy Way to Make Website Updates

Too often, businesses deal with an inefficient and frustrating way to make updates to their website. Between sending requests to developers or trying to navigate changes to code, other website editors make what should be a simple update process difficult and time intensive. 

There is a better way. Finger Lakes Fire and Casualty Company's upgraded website is powered by the ACS Edge Content Management System (CMS). 

The ACS Edge CMS makes the website update process simple, fast and secure for authorized site administrators. With the ACS Edge CMS, site administrators can quickly and easily add or remove text or images, and even add entire web pages to their website. 

The ACS Edge CMS empowers businesses to make website updates quickly and easily with the highest security standards -- as it should be. 

To make it easier to update your website...

Contact ACS for a Project Quote

 

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