When you need insurance website design, you need a professional partner who can make your website look and function like your website. While insurance companies may sell similar products, each company is unique in their branding, messaging, competitive advantages and how they do business.
Just as no two insurance companies are created the same, no two insurance website design companies offer the same solutions. Some may not have the technical expertise that your website requires. Others may have a strong technical background, but lack the necessary marketing skills to make your website easy to find for potential clients.
With so much tech jargon and knowing what you need, but not how to do it, it can be difficult for insurance companies to find the right insurance website design company for their needs.
To make it easy, below is a list of 4 must haves for an insurance website design partner.
#4) Does the Insurance Website Design Company Have a Development Background for Necessary Third Party Integrations or Agent Portals?
Depending on how your insurance company is structured, you may have certain requirements for what your insurance website design is able to do or include.
For example, many insurance website design projects require a secure login portal for insurance agents. Because of this, it's essential that your insurance website design partner has the web development experience and skills to integrate an agent login portal.
Other common requirements for an insurance website design include secure third-party integrations. A common third-party integration that insurance website design clients require is a form to file a claim.
Before partnering with an insurance website design company, it's essential that you identify what you need your website to be able to do. It's also important to confirm that an insurance website design company has the development experience to be able to make your website function in the ways that you need it to.
#3) Will Your Insurance Website Design Have a Chance of Being Found Online by Potential Clients?
Over 80% of consumers use search engines for pre-purchase research, according to an industry study. With so many people basing their purchasing decisions partly on what they find on search engines, it's essential that your insurance website is among a potential's first choices when they're searching for the products or services you offer. Over 90% of clicks on search engine results go to 1st page positions. This means that if potentials are searching for the products or services you offer, and your website isn't made to be on the 1st page of search results, then you more likely than not won't even be considered as an option for their insurance needs.
This is why it's so important to choose an insurance website design company with Search Engine Optimization (SEO) professionals on staff. Google uses over 200 ranking factors to determine which pages are worthy of being on the first page when people search for certain products or services. An insurance website design company with SEO professionals on staff can build your website with an SEO site structure and SEO content. Both site structure and content are very important for being able to achieve high, relevant positions on search engines.
For example, if you're a local insurance company based in Syracuse, New York, if someone needs car insurance, how will they find you? As mentioned before, searching online is the preferred starting point for most consumers today. But there's sure to be multiple insurance companies with websites in the area, between local insurance firms and national providers with a local presence.
In the above example, how do you get those clients who are searching for car insurance in Syracuse, NY?
Your website and website content must be structured in a way that considers Google's 200+ ranking factors. This requires the expertise of SEO professionals who understand what makes a website get to the 1st page on search engines, and how to structure the website and its content in a way that makes search engines recognize your website as a good match for people who are searching for the products you offer.
#2) Does the Insurance Website Design Company Make Responsive Website Designs?
Over 60% of all web traffic now comes from mobile devices, such as phones or tablets. With most people now choosing to go online through these mobile devices, if your website isn't made to reflect this reality, then you're at a competitive disadvantage, and are already likely losing opportunities.
If someone goes to your website on a phone or tablet, and your insurance website design isn't made to look and function properly on these mobile devices, then potential clients will likely have a frustrating, confusing experience. This frustrating experience can create a poor first impression for your business, causing otherwise interested potentials to become lost opportunities and new business for your competitors.
For example, if someone goes to your insurance website on a phone, and your website isn't made to look and function properly on a phone, touch points may not be appropriate for the screen, causing unintentional clicks and visitors to go to parts of the website that they didn't intend to. The website may also be difficult to use because of legibility concerns. With so many other options on the web, potentials are quick to give up and go to a competitor whose site is easier to use.
Because of this, it's essential that your insurance website design partner can provide a responsive website design solution. A responsive website design is a way to design a website to make the website look and function equally well on all devices, including desktops and laptops as well as phones and tablets.
If your insurance website design isn't made with a responsive website design, you're more likely than not losing potentials to your competitors who do have a responsive website design.
#1) Will Website Updates Be Easy and Secure on Your Insurance Website Design?
Whether you need to expand services, change contact information or add or remove employees from your website, you'll need to make updates to your insurance website.
However, many insurance website design companies offer solutions that make website updates much more time intensive than they need to be.
Because of this, it's important that the insurance website design company that you partner with powers their websites with a secure, easy to use content management system (CMS). A secure, simple CMS is essential for being able to make updates to your website in a timely manner.
Who Should You Choose For Your Insurance Website Design Needs?
Now that you know what to look for in an insurance website design company, who should you partner with?
The answer is obvious.
For more than 17 years, ACS Web Design and SEO has helped insurance companies of all sizes use the web to its full potential with custom, professional insurance website design solutions.
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Why ACS Web Design and SEO for Insurance Website Design?
The Web Development Experience You Need for Insurance Website Design
Our team includes web developers who have years of experience in delivering insurance website design solutions that do what insurance companies need their website to do. From secure third-party integrations to insurance agent login portals, ACS Web Design and SEO has the experience you need to have your website do what you need it to.
Providing Insurance Website Design with SEO Professionals On Staff
Many of our insurance website design clients have achieved 1st place and 1st page positions on search engines when people search for the insurance products that our clients offer. This is because the ACS Web Design and SEO team includes experienced SEO analysts and SEO copywriters. Our SEO analysts and SEO copywriters have the specialized knowledge and record of results you need to get found by potential clients who are looking for what you offer.
Every ACS Insurance Website Design is Made with a Responsive Website Design
All ACS Web Design and SEO insurance website design clients get a custom, professional insurance website design that is made to achieve their unique goals. This includes all of our insurance website design projects being made with a responsive website design. This ensures that your website will look and work equally well on phones and tablets as it does on desktops and laptops.
The ACS Edge CMS Makes Insurance Website Design Edits Easy
With the ACS Edge CMS, authorized site administrators on your staff have the ability to securely and efficiently add, edit or remove text, images or videos to your website. All of these edits are possible without needing to know any computer coding languages.
Contact ACS Web Design and SEO for Your Insurance Website Design