Hotel Website Design

Responsive Website Design

With over 60% of all web traffic already coming from mobile devices such as smart phones, tablets and more, Crowne Plaza Syracuse needed a responsive web design to meet the demands of their mobile-dominant industry. Considering that 40% of all travel reservations are made from mobile devices, a mobile-friendly hotel website design was especially important for Crowne Plaza Syracuse. 

ACS Web Design & SEO delivered, providing a responsive website design that looks and works equally well on all devices. Through the collaborative efforts of our team's professional web designers and lead generation experts, Crowne Plaza Syracuse's new website is made to generate reservations. The mobile website features Call-To-Actions (CTAs) to call, request driving directions or book now that are always present, empowering guests to conveniently reserve their room while avoiding obtrusive prompts.

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Designed to Stand Out in A Competitive Industry

From a cheap place to stay for the night to 5 star accommodations, there are a lot of hotels to choose from. With so much competition, and with company websites often being someone's first impression of a business, the hotel website design for Crowne Plaza in Syracuse needed to stand out and attract reservations. 

The new Crowne Plaza Syracuse website does just that, with a custom, responsive web design that stands out from cookie cutter national hotel websites. With so many chains sharing uninspired website templates among their companies, the Crowne Plaza Syracuse website features a unique, attractive look and feel while still maintaining its global branding. 

The images on the Crowne Plaza Syracuse website properly showcase the Crowne Plaza Syracuse's unique amenities and aesthetic, providing an informative and inspiring user experience.

Exacting Global Brand Standards

The Crowne Plaza in Syracuse is one of many Crowne Plaza hotels across the world, and is part of InterContinental Hotels Group (IHG), a global hotel giant with more than 5,000 hotels spanning across countries around the globe. Because of this, the new Crowne Plaza Syracuse website needed to strike the perfect balance between standing out to attract customers while maintaining Crowne Plaza's globally recognizable branding. 

ACS Web Design & SEO delivered a hotel website design that exemplified the Crowne Plaza brand. Beyond a hotel web design that uses Crowne Plaza's branding color scheme and typography, the site is made to appeal to Crowne Plaza Syracuse's primary audience of business travelers. 

Third Party Social Media Integration

Beyond being a hotel, Crowne Plaza Syracuse has a fine dining restaurant and cocktail lounge, in addition to its convenient downtown location that keeps guests close to local attractions, events and businesses. Because of this, Crowne Plaza Syracuse is active on social media, promoting local events that they sponsor as well as their restaurant specials and events. 

For a fluid branding experience that connects Crowne Plaza Syracuse's social media marketing efforts with its hotel web design, the new Crowne Plaza Syracuse website features third party social media integration. Crowne Plaza Syracuse's Instagram feed is automatically updated to its hotel website, helping to promote a sense of community and social sharing.

Event Calendar Integration

As a hotel, Crowne Plaza Syracuse's guests have an inherent interest in what's happening in the surrounding area during their stay. To make it easy for guests to make plans for their trip, the Crowne Plaza Syracuse website features an interactive calendar of local events. 

On the administrative side, the event calendar is easy to update, allowing authorized site administrators to easily add, edit or remove events to their website's calendar. 

A Searchable Site Structure

The new Crowne Plaza Syracuse hotel website design was launched with a new site structure that's conducive to achieving high, valuable positions on search engines for relevant keywords. 

ACS' experienced SEO professionals implemented keyword focused URLs with a content structure that assists in making the Crowne Plaza Syracuse website easily understood by search engines. These SEO improvements help to make Crowne Plaza Syracuse among people's first choice when they begin the purchasing process for a downtown Syracuse hotel.

In addition to making the site easily found from search engines, the new Crowne Plaza Syracuse website features an intuitive navigation, making it simple to find specific information that is of interest to potentials.

SEO Migration

Crowne Plaza Syracuse partnered with ACS Web Design & SEO for a site redesign of their existing website. Because of this, special considerations needed to be accounted for to ensure Crowne Plaza Syracuse maintained its earned positioning on search engines. 

ACS SEO professionals and web developers worked together to ensure Crowne Plaza Syracuse's new hotel website design was launched with no loss of valuable positioning on search engines. Each web page from the previous website was redirected to its equivalent page on the new website, maintaining and building upon Crowne Plaza Syracuse's high positions on search engines for relevant keywords.