Hotel Website Design

Crowne Plaza Syracuse (2017)

Imagine you're visiting a city and you need to find a place to stay for your trip. With a range of hotels to choose from, how do you decide?

Today, more and more people are choosing the convenience of the web to coordinate their accommodations. 81% of consumers use search engines to inform their purchasing decisions, and 40% of travel reservations are made from mobile devices, such as smart phones.

With such a large portion of travel reservations being made on mobile devices, Crowne Plaza in Syracuse needed a hotel website design that reflected this reality. ACS, Inc. Web Design & SEO partnered with Crowne Plaza to deliver a responsive website design that expresses our client's global brand standards while highlighting features that make the Crowne Plaza in Syracuse stand out from other hotels. 

Responsive Website Design

With over 60% of all web traffic already coming from mobile devices such as smart phones, tablets and more, Crowne Plaza Syracuse needed a responsive web design to meet the demands of their mobile-dominant industry. Considering that 40% of all travel reservations are made from mobile devices, a mobile-friendly hotel website design was especially important for Crowne Plaza Syracuse. 

ACS, Inc. Web Design & SEO delivered, providing a responsive website design that looks and works equally well on all devices. Through the collaborative efforts of our team's professional web designers and lead generation experts, Crowne Plaza Syracuse's new website is made to generate reservations. The mobile website features Call-To-Actions (CTAs) to call, request driving directions or book now that are always present, empowering guests to conveniently reserve their room while avoiding obtrusive prompts.

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Designed to Stand Out in A Competitive Industry

From a cheap place to stay for the night to 5 star accommodations, there are a lot of hotels to choose from. With so much competition, and with company websites often being someone's first impression of a business, the hotel website design for Crowne Plaza in Syracuse needed to stand out and attract reservations. 

The new Crowne Plaza Syracuse website does just that, with a custom, responsive web design that stands out from cookie cutter national hotel websites. With so many chains sharing uninspired website templates among their companies, the Crowne Plaza Syracuse website features a unique, attractive look and feel while still maintaining its global branding. 

The images on the Crowne Plaza Syracuse website properly showcase the Crowne Plaza Syracuse's unique amenities and aesthetic, providing an informative and inspiring user experience.

hotel website design attractive and custom design from acs inc web design and seo

Exacting Global Brand Standards

The Crowne Plaza in Syracuse is one of many Crowne Plaza hotels across the world, and is part of InterContinental Hotels Group (IHG), a global hotel giant with more than 5,000 hotels spanning across countries around the globe. Because of this, the new Crowne Plaza Syracuse website needed to strike the perfect balance between standing out to attract customers while maintaining Crowne Plaza's globally recognizable branding. 

ACS, Inc. Web Design & SEO delivered a hotel website design that exemplified the Crowne Plaza brand. Beyond a hotel web design that uses Crowne Plaza's branding color scheme and typography, the site is made to appeal to Crowne Plaza Syracuse's primary audience of business travelers. 

hotel website design branding for crowne plaza syracuse by acs inc web design and seo

Third Party Social Media Integration

Beyond being a hotel, Crowne Plaza Syracuse has a fine dining restaurant and cocktail lounge, in addition to its convenient downtown location that keeps guests close to local attractions, events and businesses. Because of this, Crowne Plaza Syracuse is active on social media, promoting local events that they sponsor as well as their restaurant specials and events. 

For a fluid branding experience that connects Crowne Plaza Syracuse's social media marketing efforts with its hotel web design, the new Crowne Plaza Syracuse website features third party social media integration. Crowne Plaza Syracuse's Instagram feed is automatically updated to its hotel website, helping to promote a sense of community and social sharing.

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Event Calendar Integration

As a hotel, Crowne Plaza Syracuse's guests have an inherent interest in what's happening in the surrounding area during their stay. To make it easy for guests to make plans for their trip, the Crowne Plaza Syracuse website features an interactive calendar of local events. 

On the administrative side, the event calendar is easy to update, allowing authorized site administrators to easily add, edit or remove events to their website's calendar. 

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A Searchable Site Structure

The new Crowne Plaza Syracuse hotel website design was launched with a new site structure that's conducive to achieving high, valuable positions on search engines for relevant keywords. 

ACS, Inc.'s experienced SEO professionals implemented keyword focused URLs with a content structure that assists in making the Crowne Plaza Syracuse website easily understood by search engines. These SEO improvements help to make Crowne Plaza Syracuse among people's first choice when they begin the purchasing process for a downtown Syracuse hotel.

In addition to making the site easily found from search engines, the new Crowne Plaza Syracuse website features an intuitive navigation, making it simple to find specific information that is of interest to potentials.

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SEO Migration

Crowne Plaza Syracuse partnered with ACS, Inc. Web Design & SEO for a site redesign of their existing website. Because of this, special considerations needed to be accounted for to ensure Crowne Plaza Syracuse maintained its earned positioning on search engines. 

ACS, Inc.'s SEO professionals and web developers worked together to ensure Crowne Plaza Syracuse's new hotel website design was launched with no loss of valuable positioning on search engines. Each web page from the previous website was redirected to its equivalent page on the new website, maintaining and building upon Crowne Plaza Syracuse's high positions on search engines for relevant keywords.


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Whether redesigning your old website or launching a new professional website, ACS, Inc. Web Design & SEO's team of specialists can transform your ideas in to reality. 

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