Enterprise eCommerce Website Design

DragonPlate

DragonPlate manufactures and sells industrial carbon fiber products. With over 10,000 pages and products, DragonPlate partnered with ACS Web Design and SEO to make it easier for customers to find the products they need. 

The enterprise eCommerce website design project also aimed to improve DragonPlate's positioning on search engines. While there is a high demand for DragonPlate's products, their previous website lacked an SEO site structure. 

The DragonPlate enterprise eCommerce website design project also aimed to make it easier for repeat customers to complete secure online orders. 

Through collaboration between DragonPlate and ACS web designers, web developers, SEO analysts, SEO copywriters and eCommerce specialists, the enterprise eCommerce website design fulfilled all of our client's project objectives.

The result is a massive enterprise eCommerce website design that is secure and user friendly, making it efficient and easy for customers to find exactly what they're looking for from DragonPlate's thousands of products. 

Intuitive Navigation for Enterprise eCommerce Website Design

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The previous DragonPlate website included an overwhelming amount of options for customers to browse, featuring a large navigation menu that made it confusing and time consuming for customers to find the right product for their needs. With more than 10,000 products, ACS Web Design and SEO was tasked with presenting these products in a way that made it quick and easy for customers to find sought after products. 

ACS delivered the results that DragonPlate was looking for in their enterprise eCommerce website design. The DragonPlate website now features an intuitive navigation that presents products and categories in a way that makes it fast and simple for customers to find the exact product that fits their needs. 

The DragonPlate website also includes dropdown menus on individual product pages, making it fast and easy for customers to find products in the color, material and size specification that matches their unique needs. 

Do you have an online store that needs to transform a large inventory of products to a user friendly enterprise eCommerce website design? ACS is experienced with making an otherwise overwhelming amount of products in to a simple navigation, making it easy for customers to find what they're looking for.

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Enterprise eCommerce Website Design with Custom Product Filters

Product filters are an essential element for an effective enterprise eCommerce website design. Product filters make it quick and easy for customers to browse only the products that make sense for their needs.

With thousands of products available in a wide range of colors, size specifications and materials, DragonPlate needed custom product filters that were both comprehensive, but not overwhelming for customers. ACS Web Design and SEO successfully integrated user friendly custom product filters for DragonPlate's enterprise eCommerce website design.

The ACS Web Design and SEO team of eCommerce specialists and SEO analysts were able to create custom product filters for DragonPlate that correctly associates products with corresponding filters. This allows DragonPlate customers to browse products that are suitable for their specific needs. 

For custom product filters for your enterprise eCommerce website design...

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Enterprise eCommerce Website Design with an SEO Site Structure

The previous DragonPlate website featured a URL structure that used a numbering system for product and category names. This numbering system made DragonPlate's site structure under-optimized for search engines. For example, rather than having a keyword focused URL that tells customers and search engines what products a page is about, the previous DragonPlate website used numbers that corresponded with certain categories or products.

ACS significantly improved upon DragonPlate's SEO site structure by implementing keyword focused URLs. Through extensive keyword research and an in depth understanding of DragonPlate's products, ACS SEO analysts were able to implement an SEO site structure that both improved usability and enhanced the website's ability to achieve high, valuable positions on search engines for relevant keywords. 

ACS also implemented an SEO site hierarchy with product category pages, individual product pages and products by specification. This structured the DragonPlate website in a way that is easily understood by both customers and search engines. 


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Enterprise eCommerce Website Design with SEO Migration


DragonPlate is an established business with years of service. Over the years, DragonPlate has earned valuable positions on search engines for relevant keywords. With the ACS enterprise eCommerce website design project, it was critical that ACS complete an SEO migration to maintain and improve upon DragonPlate's existing positioning on search engines. 

Through collaboration between SEO analysts, web developers and eCommerce specialists, the ACS team successfully included an SEO migration as part of the enterprise eCommerce website design project. This SEO migration successfully maintained DragonPlate's earned positioning on search engines, while improving upon DragonPlate's existing search engine positioning by implementing an improved SEO site structure. 

Many other website design firms fail to account for an SEO migration with a website redesign. Certain steps must be taken during a website redesign project to prevent significant loss in search engine positioning. Failing to properly account for an SEO migration can result in losing earned positions on search engines, which in turn can cause significant declines in online leads or sales. 

When you need a website redesign, trust ACS Web Design and SEO to maintain and improve upon your site's positioning on search engines with an SEO migration.

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Enterprise eCommerce Website Design with Secure, Simplified Online Ordering

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Secure online order processing is an essential part of any enterprise eCommerce website design. ACS delivered a solution for DragonPlate that allows customers to securely and easily place online orders. The DragonPlate website allows customers to complete online orders, accepting all major credit cards while protecting sensitive personal and financial information with an SSL. ACS also provided DragonPlate with a solution that accommodates shipping costs. 

If your enterprise eCommerce website design needs to allow for secure online orders and payment processing...

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Enterprise eCommerce Website Design Featuring Customer Logins and Accounts


A large portion of DragonPlate's customer base are returning customers. Because of this, DragonPlate's enterprise eCommerce website design needed to include customer logins that allow customers to access their account information, including order history. 

ACS Web Design and SEO delivered a solution that fulfilled DragonPlate's needs for secure customer accounts. Customers can login to place orders, re-order products that they have in their order history and more. This solution also allows for discounts to be applied based on a customer's purchase history. 

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Enterprise eCommerce Website Design with Inventory Management


With such a large inventory of products, DragonPlate's enterprise eCommerce website design needed to allow for secure and simple inventory management. ACS delivered a solution that satisfies DragonPlate's needs. The enterprise eCommerce website design allows authorized site administrators to add, edit or remove inventory from the DragonPlate website. Website content, including product descriptions and product names, are also able to be edited by authorized site administrators. ACS also implemented a solution that associates product names with their corresponding SKU numbers, an essential element for DragonPlate's organizational efficiency and inventory management. 

ACS provided DragonPlate with an inventory management solution that allows for efficient, user friendly website updates, as well as structured organization of available inventory andd product SKU numbers.

If your enterprise eCommerce website design needs an intuitive, secure inventory management system...

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Enterprise eCommerce Website Design Made with a Custom, Professional Responsive Web Design


Online orders from mobile devices (such as phones and tablets) continue to grow as a share of all eCommerce activity. Over 60% of all web traffic already comes from mobile devices. With customers increasingly preferring to go online from phones and tablets, any organization whose website isn't made to look and function properly on these mobile devices is at a competitive disadvantage. 

If an organization's website isn't designed in a way that ensures the website looks and works equally well on all devices, potentials are likely to have a confusing or frustrating experience. For example, websites that aren't designed with mobile devices in mind may be difficult to read. Touch points on websites that aren't made for mobile devices can also be off, resulting in potentials clicking on parts of a website that they didn't mean to. This can quickly cause otherwise interested potential leads to become frustrated, and take their business elsewhere. 

The DragonPlate enterprise eCommerce website design, like all ACS created website designs, is made with a custom responsive website design. A responsive website design is a way to make a website that ensures the website looks and functions equally well on all devices, including computers and laptops as well as phones and tablets. 

If your enterprise eCommerce website design isn't made with a responsive website design, you're losing opportunities for customers. 

Stop losing leads or sales from your website being difficult to use for anyone who is using a mobile device.  To get the most out of all opportunities for online leads or sales with a responsive website design...

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