Your website should evolve as your business evolves. Knowing this, STS Trailer and Truck Equipment partnered with ACS Web Design and SEO to modernize their eCommerce website design.
Beyond an improved look and feel for today, STS Trailer and Truck Equipment needed to overhaul their site structure for Search Engine Optimization (SEO). The eCommerce website design project also aimed to improve the usability of the STS Trailer and Truck Equipment website. These usability improvements included a custom, responsive website design, and more informative product filters and category pages to help users find what they need to get the job done. The eCommerce website design project also needed to make it easier for site administrators to update available inventory on their website.
ACS Web Design and SEO delivered a custom, professional eCommerce website design for STS Trailer and Truck Equipment. The STS Trailer and Truck Equipment eCommerce website design fulfilled our client's project objectives. The result is an attractive, user-friendly eCommerce website design that's effective at generating leads.
An Inviting Design Made for Lead Generation
To maximize the website's effectiveness in generating leads, the ACS team of usability experts, web designers and marketing specialists used their collective knowledge to integrate prominent Calls-To-Action (CTAs) in a way that aligns with known user behavior. This ensures that the website effectively funnels potential customers in to a confident purchasing decision.
The eCommerce website design by ACS Web Design and SEO also modernized and improved upon the site's look and feel. Text legibility was significantly improved, and the site is easier for potential customers to find exactly what they're looking for. STS Trailer and Truck Equipment's website is also made with a responsive website design, ensuring flawless aesthetics and functionality on all devices, including phones and tablets as well as desktops and laptops.