eCommerce Website Design

Clark Equipment Rental and Sales (2016)

The Project

Clark Equipment Rental and Sales provides heavy construction equipment. In Clark Equipment's industry, it is common for companies to be dependent on third party seller websites to generate leads. ACS, Inc. Web Design & SEO aimed to solve this issue by designing the be made for acquiring customers directly from the Clark Equipment site rather than third party sellers. The new Clark Equipment website needed to be organized so customers could easily and quickly find the type of equipment they're looking for, while being conducive to generating leads from their website directly. Clark Equipment's website redesign also needed to accommodate site administrators' ability to sort, organize and manage their inventory. 

The Solution

ACS, Inc. Web Design & SEO delivered an eCommerce website design solution that provided the organization and intuitive site structure that Clark Equipment was looking for in order to generate leads directly from their company website. Our eCommerce specialists, analysts and experienced web designers worked together to create a product filter system that makes it easy for potential customers to find the exact equipment they're interested in. Customers can sort by manufacturer brand, equipment type, equipment models, price, condition and much more. This highly segmented product filter system empowers customers to search as broadly or as narrowly as their needs require. Clark Equipment's eCommerce web design also features a Content Management System (CMS) that allows site administrators to manage inventory, including adding, editing and removing products and related images, videos and text. The new Clark Equipment website is also made with a responsive website design, so the site looks and works equally well on all devices. 

Responsive Web Design


When people get online, they're increasingly choosing to do so from mobile devices, such as smart phones, tablets and smart watches. Today, over 60% of all web traffic comes from mobile devices. A mobile-friendly website is especially important for businesses that are looking to sell online through an online shop; for example, 62% of smartphone users have bought something online from their mobile device in the last 6 months, according to industry data. 

The new website for Clark Equipment Rental and Sales features a responsive web design, making the site function flawlessly on mobile devices as well as desktops and laptops.

If your website isn't made to work well on all devices, you could be losing leads to your competition. A Google study found that 40% of people will visit a competitor's site if they have trouble using a company's mobile site. Similarly, 57% of people won't recommend a business if their mobile site is poorly designed. 

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Inventory Management Made Easy with a Content Management System (CMS)


Clark Equipment's new eCommerce web design features a Content Management System (CMS) that allows site administrators to securely and efficiently control site content. Clark Equipment is able to add, edit and remove products, including adding related images, video and text, without any required knowledge of code languages. This empowers Clark Equipment to update product listings when specific equipment is out-of-stock and add new inventory to the website. 

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Advanced eCommerce Product Filters


To fulfill Clark Equipment's objective of generating more leads from its company website, their eCommerce web design needed to make it easy for customers to find exactly what they're looking for. ACS, Inc. achieved this by implementing an advanced eCommerce product filter system. This filter system allows customers to sort products by a variety of categories, such as price, year, manufacturer, equipment type and more. 

This product filter system not only makes it easier for customers to find the products they need, but provides another level of organization for site administrators to properly categorize equipment. This makes inventory management easier for Clark Equipment. 

In addition to a product filter system, Clark Equipment's eCommerce web design allows customers to search by equipment for rent, equipment for sale or both. 

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ecommerce web design filter system for clark equipment by acs inc web design and seo