Ecommerce Website Design

User Friendly Product Filters and Categories

Imagine you're at a hardware store, and there's no designated aisles or clear organization from one type of product to the next. Parts like screws and fasteners share self space with paint buckets, and power tools are right next to dining room sets. In this scenario, you'd likely get confused and frustrated. That's kind of what it's like when you have an eCommerce website design without effective, easy-to-understand product filters and categories. The difference is that, when it comes to shopping online, people are much quicker to get confused and frustrated, and go to a competitor's site in a matter of seconds. 

When it comes to eCommerce website design, there are so many online competitors. This makes it critical to provide an easy, efficient customer experience, as customers can quickly look elsewhere. Knowing this, ACS Web Design and SEO integrated user friendly product filters and categories for STS Trailer and Truck Equipment. 

STS Trailer and Truck Equipment customers are able to browse truck equipment and outdoor power equipment by category, making it quick and easy for customers to find what they're looking for. These categories include product category images to provide an intuitive customer experience.

The STS Trailer and Truck Equipment eCommerce website design also includes product filters. Whether for brand loyalty or contract requirements, customers can filter product inventory by manufacturer. Products can also be filtered by use and application, making it quick and easy for customers to find the right product for the job. 

If you're looking to sell online with an eCommerce website design, you'll need custom product filters and product categories. ACS Web Design and SEO is experienced in integrating custom product filters and product categories, providing a streamlined, user friendly experience for customers that makes it easier to buy. 

For product filters and/or product categories for your eCommerce website design...

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Optimized Product Pages

Product pages are an essential component of any effective eCommerce website design. Through collaboration between ACS Web Design and SEO's team of web designers, SEO analysts, copywriters and eCommerce specialists, the STS Trailer and Truck Equipment product pages include product details that are beneficial for both customers and positioning on search engines. 

For customers, the product pages display product details in a concise, informative presentation that eases the purchasing decision. 

For search engines, the product pages are structured using proven on page and off page SEO techniques. This empowers STS Trailer and Truck Equipment to achieve 1st place and 1st page positions on search engines when people are looking to buy the specific products that STS sells

89% of consumers use search engines to inform their purchasing decisions, according to an industry study. Combine this with the fact that over 90% of all clicks on search engine results go to 1st page positions, an effective SEO strategy is critical for staying competitive today. The STS Trailer and Truck Equipment eCommerce website design is made to reflect this reality, with product pages that are optimized to achieve 1st page positions on search engines when people are searching for the products that STS sells.

When you need eCommerce website design, you need SEO product pages to stand out from competitors and be found by potential customers. 

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An Informative Section for Truck and Trailer Parts

In addition to truck equipment and outdoor power equipment, STS Trailer and Truck Equipment also sells truck and trailer parts. The previous website for STS Trailer and Truck Equipment had a single page for all parts, including a bullet point list of parts. The eCommerce website design upgrade by ACS Web Design and SEO is an improvement from the previous website's Parts section, both for potential customers and positioning on search engines. 

ACS Web Design and SEO created a Parts section for STS Trailer and Truck Equipment that made it easier for potential customers to find the parts they need. Parts are categorized by the type of product that the parts are needed for, which are then sub-categorized by manufacturer. This makes it intuitive for potential customers to find the parts that are right for their truck or trailer. 

In addition to the Parts section being easier to use for potential customers, the Parts section is structured in a way that is conducive to achieving 1st page and 1st place positions on search engines when people search for the parts that STS Trailer and Truck Equipment has available. This makes STS Trailer and Truck Equipment among potentials first choices when they're looking for specific truck or trailer parts. 

SEO Copywriting

The eCommerce website design that ACS Web Design and SEO created for STS Trailer and Truck Equipment is a significant improvement in terms of ability to achieve high, valuable positions on search engines for relevant keywords. This is largely due to the efforts of our SEO copywriters. 

Through extensive research and analysis, our SEO copywriters created content for product and category pages to improve our client's positioning on search engines.  This SEO copywriting is vital for potential customers to be able to find STS Trailer and Truck Equipment when searching for the products that STS offers. 

SEO copywriting is like plumbing -- you could try to do it yourself, but it could get messy, and you might not get the results you were looking for in the first place. That's because SEO copywriters have an in depth knowledge of Google's over 200 ranking factors. SEO copywriters are able to leverage this knowledge and create content that is structured properly to achieve 1st place and 1st page positions on search engines for keywords that your potential customers are most likely to search. 

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SEO Site Structure

The previous STS Trailer and Truck Equipment website lacked a properly optimized SEO site structure, consisting of a numbering system for URL structure and product and category hierarchy. 

ACS Web Design and SEO created an eCommerce website design that includes keyword focused URLs. These keyword focused URLs are beneficial for achieving valuable positions on search engines when people search for the products that STS Trailer and Truck Equipment offer. 

The ACS Web Design and SEO team of analysts, SEO copywriters and digital marketing specialists were able to integrate an SEO site structure based on keyword research and a thorough understanding of our client and their project objectives. 

If you're looking to create an eCommerce website design, you'll need a professionally developed SEO site structure to get noticed out of the thousands of other eCommerce websites. 

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Secure and Efficient Inventory Management

When STS Trailer and Truck Equipment partnered with ACS Web Design and SEO for their eCommerce website design project, STS knew that they needed an easier way to add, update or remove online inventory. ACS Web Design and SEO made it happen. 

Authorized site administrators can now securely and quickly add, edit or remove products on the STS Trailer and Truck Equipment website. This inventory management is all made possible without any knowledge of computer coding languages being required. Whether updating a product photo or description, removing out of stock products or adding new products, STS Trailer and Truck Equipment now has a simple, secure and efficient way to manage their online inventory. 

Secure, efficient inventory management is important for a successful eCommerce website design. If inventory can't be added, edited or removed securely and quickly, online stores will get outdated, which can cause orders that can't be fulfilled or customer confusion.

ACS Web Design and SEO offers an easier way to manage online inventory for your online store, helping your business to continue to grow.

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Responsive Website Design

People are increasingly choosing to go online from mobile devices, such as phones and tablets. This isn't a trend to look out for, but a reality that today's businesses must adapt to in order to remain competitive. Today, over 60% of all web traffic now comes from mobile devices, such as phones or tablets.

As more people shop online from their phones, many online stores are already experiencing declines in online sales, as customers are preferring to buy online from eCommerce websites that are made to work just as well on phones as they are on desktops or laptops. 

Put simply, if your eCommerce website design isn't made with a responsive website design, you're at a competitive disadvantage. Sites that are made with a responsive website design, such as STS Trailer and Truck Equipment, are designed to look and function equally well on all devices, including phones and tablets as well as desktops and laptops. This ensures a smooth, user friendly experience that makes it easy for potentials to buy regardless of what device they access a website from. 

When a website isn't made with a responsive website design, people who go on the website on their phone or tablet are likely to have a confusing and frustrating experience. Parts of a page may be clicked unintentionally, making it hard for people to get to what they're looking for. Page content can also be difficult to read on a mobile device when a site isn't made with a responsive website design. These are just some of the many problems that people may experience when on a website on their phone that isn't designed to look and function properly on a phone.

Particularly on the internet, people won't waste their time or patience with a business that makes it hard to interact with on a mobile device. This often causes businesses that do not have a responsive website design to lose customers or clients to competitors who have accommodated for this change in consumer preferences. 

STS Trailer and Truck Equipment, like all ACS Web Design and SEO websites, is made with a responsive website design. This means that the site works and looks equally well on all devices. 

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