Landing a high, organic spot on the Search Engine Results Page (SERP) is what SEO's strive for. The SERP is all the results a search engine spits out at you. There are different ways to land a spot on the search engine results page. You can be an SEO Pro, and know the ins and outs to rank a site organically. On the other hand, you might want to pay a little money and run an ad. As long as your beautifully put content matches the keywords of a searcher, you will land a spot on the coveted search engine results page!