Ranking

Ranking in SEO is literally EVERYTHING! Being able to rank at the top of all the Search Engine Result Pages (SERPs) is equivalent to being able to fly like Superman. In order to obtain this unreachable goal, there are many factors involved. Such as, content, backlinks, mobile friendly user experience, and behind the scene "technical" factors. Content is arguably the biggest factor in ranking. The more relatable content a web page/site has, the better it'll rank in the SERPs. Backlinks, simply put, if you present amazing content. Other websites are going to want to link to your page! For example, if I have a website about the best Web Design and SEO agencies in Syracuse, NY. The ACS website is something I would want to link to, so my audience can get a better grasp of what a primetime digital marketing agency looks like. Mobile friendly is also a major way to increase your SEO ranking. Digital times have changed, and that change is here to stay. There are 85+% websites on Google that are mobile friendly. If you don't keep up with the times, your site will unfortunately become a fossil. Thus leading to a slower page loading time. Which in result, is another factor of ranking! Lastly, the "technical" side of ranking your web page. There are many factors that go into optimizing the technicalities of a webpage. Such as the encryptions, H1/H2 headings, and anchor text. In result, the ranking algorithm in SEO is forever changing. So unfortunately there is no set in stone way to rank high on every search. Luckily for you, we at ACS can keep you up to date with new and old SEO ranking techniques; by subscribing to our educational newsletter in the sidebar!