Search Engine Marketing Terms
-
Search Engine Marketing (SEM) campaigns can get hectic, especially with the amount of possibilities. That is why narrowing down what it is you want to specifically achieve is crucial. To name a few, your conversion goals might be to increase internet sales, traffic, click through rate (CTR), or leads. Ex. “Once I started tracking conversions on my guest house website, I could see how many visitors registered for a room online and subscribed to my newsletter.”…
-
Cost-Per-Acquisition (CPA) is the amount of cost that it takes to provoke a sale on your web page. The formula for CPA is total campaign cost / conversions. This is typically used in e-commerce marketing strategies. Cost per acquisition is a financial metric that is used to measure the revenue impact of marketing campaigns. CPA ultimately comes down to, how good your SEO is, and how good your product/service is. The better the SEO is on a website, the more effective your CPA advertising will b…
-
Cost-per-click (CPC) is the amount of money required, to produce a single click on your pay-per-click (PPC) digital marketing campaign. Actual CPC is estimated simply by dividing your competitor ad rank, by your quality score, then adding .01 to that total. Your cost per click will always be a less than or equal amount to your max bid. Due to Google's Adwords auction format, your actual CPC fluctuates based on you and your closest competitor's ad rank, quality score, and max bid. Typically, ac…
-
Conversion rate is the ratio of conversions to visits, often used to measure digital performance. A conversion rate is measured by the number of potential visitors performing a specific action. These actions could be clarified as, buying a product, filling out a form, subscribing to a newsletter, etc. For example, if there are 1000 visitors to a website via a pay per click (PPC) campaign, and only 10 of those visitors buy your product. The conversion rate for that campaign is, one percent. The…
-
Click Through Rate (CTR) is the number of times people click an item, in comparison to the number of times people see that item. The formula for click through rate is, CTR = clicks / impressions. For example, if your ad received 100 impressions and 3 clicks, your CTR is 3%. CTR can be used to gauge how well your keywords and ads are performing. Each and every one of your keywords and adverts have specific CTR's. You are able to see these specific CTR's in your adwords account. Click through ra…