Cornerstone Paving
Cornerstone Paving partnered with ACS Web Design & SEO to craft a construction website design focused on recruiting and showcasing their asphalt paving expertise.
With over 30 years of experience serving Central New York, Cornerstone Paving needed a digital presence that reflected their professionalism and attracted both qualified job applicants and potential customers.
This collaboration delivered a streamlined, responsive website optimized for different user journeys and business objectives.
Our website design process begins with a detailed analysis phase of our clients' business objectives. Rather than applying a one-size-fits-all approach, ACS SEO analysts develop custom digital strategies that align website architecture, user experience, and content hierarchies with the client's specific priorities.
We addressed Cornerstone Paving's primary goal of attracting qualified talent with our construction website design, including:
Our strategic placement of hiring calls-to-action throughout the site ensures job seekers can easily find employment opportunities with Cornerstone Paving regardless of their entry point to the website.
The new Cornerstone Paving construction website design features a clean, sleek design that balances professional appeal with user-friendly navigation. We developed distinct user journeys for their three primary audience segments:
Each strategically designed content silo takes users on a journey to find the information they're looking for while including compelling calls-to-action throughout the site.
To drive qualified leads and job applicants to Cornerstone Paving's new website, our strategy included a focus on local SEO. By tailoring content around Cornerstone's service region and targeting high-value keywords, ACS analysts developed a comprehensive SEO strategy that significantly improved Cornerstone's search engine rankings. This tailored strategy included:
With enhanced presence in search engine rankings, Cornerstone Paving saw a significant increase in organic traffic and qualified leads. To find out what ACS can do for your web design needs...
Beyond design and technical development, ACS' experienced analysts crafted compelling content throughout Cornerstone Paving's website. Our dedicated copywriting team conducted interviews with stakeholders, analyzed their target audience, and researched industry terminology to create authentic, persuasive content that resonates with both potential employees and clients.
To create a distinctive brand voice, our copywriting strategy promoted Cornerstone's industry expertise while appealing to varied audience segments with accessible language.
The resulting content not only supported search engine optimization efforts but also created an authentic, compelling narrative that distinguishes Cornerstone Paving from competitors and effectively communicates their unique strengths to both potential employees and clients.
To demonstrate Cornerstone Paving's craftsmanship and invoke excitement in potential employees, ACS created an extensive project gallery featuring running tracks for high schools, residential paving, and more.
This approach not only showcases completed work to potential clients, but also helps job seekers visualize the types of projects they would be contributing to as part of the Cornerstone Paving team.
Understanding that the majority of Google searches come from mobile devices, ACS built the Cornerstone Paving construction website design with full responsiveness across all devices. This included optimizing the site with:
Custom, responsive web design from ACS ensures a professional experience on all devices, including mobile devices like phones and tablets as well as computers.
Making changes to a website can be cumbersome for many companies. That's why ACS implemented a robust, user-friendly content management system that allows the Cornerstone Paving team to post new job openings, update service descriptions, add new projects to their portfolio gallery, and keep their site up-to-date with industry trends and changes to the company.
Our content management systems are designed for authorized site administrators to add or remove text, images, videos, or create entirely new pages with no coding experience necessary.
At ACS, our work doesn't end at website launch. With every website design project, we include a robust content management system training for our clients with a detailed instructional packet provided for future reference.
The new Cornerstone Paving website has significantly improved their recruitment efforts and digital presence, resulting in higher quality leads, job applications from qualified candidates, expanded visibility in their target service area, and enhanced credibility for their long-standing organization.
By structuring our construction website design for recruiting, ACS supported Cornerstone Paving's goals of building their team while continuing to grow their business through new client acquisition and brand awareness.
Ready to start utilizing the web to its full potential? Contact ACS Web Design & SEO to discuss how we can create a custom website design tailored to your unique needs and business objectives.
