Often, people visit a business’s site to learn more about the organization and/or its services or products or to find contact information. Ontario Insurance’s old site had a dated design that limited usability in non desktop environments and created difficulties in quickly finding information. With the launch of the new Ontario Insurance website, ACS Web Design & SEO has improved upon the old site’s successes and remedied its shortcomings.
The Project
Ontario Insurance needed to update their site’s look and feel. In addition to a modern redesign, Ontario Insurance wanted to keep their site’s agent login and agent locator features. Ontario Insurance’s new site also needed more information about their products and services.
ACS Web Design & SEO was able to meet and exceed Ontario Insurance’s website goals. A secure agent login and an agent locator were integrated into the site redesign with added user-friendliness.
In addition to carrying over user-centered features, the new Ontario Insurance site has a professional, sleek aesthetic with an intuitive navigation, making it easy for users to find what they’re looking for. The site also included a mobile-friendly design that’s made to look and work great on all devices.
Starting April 21, a mobile-friendly design will be a ranking factor for mobile search, meaning sites that aren’t mobile-friendly risk losing ranking on Google searches done on a phone or tablet. A lower ranking on Google means less opportunity to acquire potential clients and customers.
In addition to welcome changes for visitors, Ontario Insurance site administrators now can easily add, edit or remove site content, such as images or text with a custom content management system (CMS).
See what else was included in the Ontario Insurance redesign project by going to our portfolio entry.
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