A core component of branding is cohesion. Clear, consistent visual and written messaging are essential to making a memorable impression on potential clients or customers.
Cohesive branding requires unified marketing efforts. ACS Web Design & SEO is excited to announce the launch of multiple high impact marketing materials for Health Direct, an institutional pharmacy.
The Project
Health Direct partnered with ACS Web Design & SEO to create trade show-friendly brochures and landing pages to complement the print materials. Health Direct wanted the copy for their brochures and landing pages to separate Health Direct from its competitors and highlight Health Direct’s unique competitive advantages. With Health Direct’s new brand in its early stages, ACS played a significant role in forming the Health Direct brand in print materials as well as online.
Following a thorough analysis phase, ACS Web Design & SEO identified the need for each brochure and landing page to include messaging for specific Health Direct target audiences.
The result was three brochures and three landing pages. The brochures and landing pages emphasized what separates Health Direct from its competitors, including a focus on Health Direct’s advanced logistical and technological infrastructure, decades of experience and value-added programs.
Learn more about the new integrated marketing solution we provided Health Direct by viewing our portfolio entry.
Professional Brand Building
With Health Direct’s new brand in its early stages, ACS played a significant role in forming the Health Direct brand in print materials as well as online. As well as developing detailed branding guidelines, our team of digital marketers and analysts created messaging matrices for Health Direct’s correctional facilities audience, long-term care facilities audience and general branding. These messaging matrices informed the messaging used in each brochure and landing page for these target audiences. The messaging matrices defined core messaging that can also be used to inform the development of future marketing materials intended for Health Direct’s correctional facilities audience, long-term care facilities audience and general branding.
Effective branding requires an educated strategy. Whether you’re looking to establish your brand online with a new website or you’re looking to enhance your current branding, let’s talk about how we can help.