PPC/Paid Search Management
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Pay-Per-Click Ad Management Tips
A well-managed pay-per-click (PPC) campaign will help your ad attract clicks, and potential clients. Some things are really great if done right, or really awful if done wrong—breakfast sandwiches, Tim Burton movies, or —most importantly— your pay-per-click (PPC) campaign. Here are five tips to improving your PPC. 1. Use negative keywords Negative keywords refers to when you want to omit a keyword from triggering your PPC ad to display. For example, if you sell men’s dress shoes but not men’…
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Why Landing Pages are the right solution for every New York Business, even yours ...
What Is a Landing Page? At its most basic, a landing page is a website page that is designed specifically for conversion. The two primary conversion events that business owners and marketers strive for are lead generation and sales. Traditional Web Pages are created to fulfill many purposes – information, brand exposure, service explanations, internal administration etc. These elements of a web site are necessary for many reasons both overt and covert. But, such a format and experience is not…
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