Joshua Gallagher, Senior Inbound/Digital Marketing Analyst
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Why Landing Pages are the right solution for every New York Business, even yours ...
What Is a Landing Page? At its most basic, a landing page is a website page that is designed specifically for conversion. The two primary conversion events that business owners and marketers strive for are lead generation and sales. Traditional Web Pages are created to fulfill many purposes – information, brand exposure, service explanations, internal administration etc. These elements of a web site are necessary for many reasons both overt and covert. But, such a format and experience is not…
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Understanding your Analytics Report
Your Google Analytics Report Click to Enlarge At first glance, your Analytics report may seem like a daunting collection of facts and figures but with a brief introduction you can quickly come to terms with the valuable data it provides. Your Analytics reporting provides a window into the needs, expectations and goals of your audience. Your website can and should be your most valuable tool in gaining feedback about your potential and current customers and clients. The data that is so clean…