The Project:
Anoplate, Inc., based in Syracuse, NY, is an established industrial metal finishing company. Anoplate, Inc. partnered with ACS Web Design & SEO to modernize Anoplate’s website. As well as an updated aesthetic, the new anoplate.com aimed to improve usability. Anoplate’s extensive services required intuitive information architecture to make it easy for clients to find what they’re looking for. Anoplate’s modernized website redesign also needed to accurately represent the company’s established branding. Anoplate staff also needed to be able to easily update site content, allowing for various departments to manage their online resource. The new website also needed to make part of Anoplate’s business automated or more accessible through the integration of specialized custom online forms. Integrated customer portals and a stronger showcasing of Anoplate’s market expertise were also desirable for the new Anoplate website.
The Solution:
ACS Web Design & SEO delivered a mobile-friendly website redesign that maintains Anoplate’s established branding while simplifying site navigation. Our team of usability experts, analysts and SEO gurus developed a site structure that makes content easy to find for people as well as search engine robots. In addition, Anoplate’s new site features a custom Google search, making sought after information easily accessible. The new Anoplate website also includes the fully featured, secure ACS Edge CMS, allowing Anoplate’s site administrators to edit and add site content. The ACS Edge CMS also accommodates for quick editing of site content that impacts SEO, making Anoplate ready for the fast changing search landscape. Our team of experienced developers successfully integrated secure customer portals on the new anoplate.com, and created specialized forms to achieve Anoplate’s automation goals, including Request A Quote forms. The new site also features dedicated landing pages that highlights Anoplate’s market expertise in multiple industries. Additionally, Anoplate’s new website features a company directory that makes it easy to find information about Anoplate staff, allowing visitors to find contact information for staff members by department. A custom alert system was also added to the new Anoplate website, keeping clients and vendors informed about the latest developments at Anoplate.
