Most Credit Union Websites are not ADA Website Compliant. Do you know where yours falls short?
Given the existing legal environment, the lack of clear statutory guidance and the Department of Justice’s aggressive enforcement actions, credit unions should make sure their website conform to ADA website compliance standards, especially where litigation expenses can exceed the cost of compliance.
What does an ADA Website Compliance Audit Involve?
A detailed look into your website’s layout, structure, and coding using WCAG 2.0 AA guidelines as the benchmark. A thorough ADA compliant accessibility audit provides:
- Evaluate accessibility needs, determine priorities, and chart a path to your goals.
- Detailed ADA compliance website audit on how your website measures against current standards
- Strategies to bring your website environment into ADA compliance
- Implement necessary changes for remediation
- Incorporate accessibility into your credit union to maintain on-going compliance
There are several items to consider when making your credit union website ADA compliant. What is the best way to conduct an accessibility auditing? Will it fit our budget? What is the risk of potential litigation if we do nothing? In the end, having an accessible website that serves everyone is the right thing to do.
What is ADA Compliance and Web Accessibility?
ADA compliance and Web Accessibility means that people with disabilities are able to use the web. More specifically, web accessibility means that people with disabilities can identify, recognize, navigate, and interact with a website. Making sure a website is ADA compliant also benefits people without disabilities, including older, aging people with changing abilities like loss of vision or decreased motor skills.
Increased Access = Increased Member Satisfaction, Increased Market Share and Increased Revenue
Almost every change made to your site that corrects accessibility issues also improves its SEO (Search Engine Optimization), a benefit often overlooked by credit unions. Not only is being ADA compliant good for your website SEO, nearly 1 out of 5 people in the US has some type of disability, making your credit union’s website accessible improves your potential user base by up to 20%.
Try this Quick ADA Website Compliance Test
- Unplug the mouse and/or turn off the trackpad. Can you do everything they need to do using only the keyboard?
- Turn on the “high contrast” mode in windows. How does the site look? High contrast is a crucial tool for the large number of low vision users.
- Turn off or ignore images. Without visual cues, does the content still make sense? Does the site still function?
- Check for captions and transcripts. Visual options and cues are necessary alternatives to audio features for hearing-impaired members.
If your website fails any one of these simple tests, you will need to fix your website’s coding to become ADA compliant under the new section 508 refresh and WCAG2.0 guidelines. Keep in mind that the U.S. Government's own website clearly states "No automated evaluation tool can tell you if your site is accessible, or even compliant. Manual testing is always necessary."
Let ACS handle your due diligence with our experience with credit union ADA compliance audits.