5 Keys to Achieve SEO Success for Doctors
In today’s highly competitive medical field, Doctors are having a much harder time standing out from their competition. Search Engine Optimization or SEO, is the secret sauce behind the success of your competitor’s visibility! I am sure you are wondering what the recipe to that secret sauce is. With these 5 simple keys, we will be more than capable of whipping up a fresh batch for your website!
1. Medical Specific Keywords:
Deciding your keywords is the first step within the SEO process. When deciding your keywords, it is important for us to put ourselves in your audience’s shoes. We need to think of what your patients are using to search for a treatment or cure. There are many tools to be used when discovering what a useful keyword is. To name a couple, we are experts in Google AdWords Keyword Planner and SEMRush. Deciphered properly, these tools will give the rank position, search volume, and competition for each related term.
2. Website Architecture:
Architecture is simply the way your website is laid out, and how your pages are intertwined with one another. Having an easy to navigate, responsive website design is what makes it easier for search engines to crawl/index your website’s pages faster and more efficiently. The faster your site loads and gets crawled, the easier it will be to rank on the search engine results page (SERP).
3. Rich Content:
Relevant content, blog articles, and pictures are what will help get your site to that number one spot. When we produce content, we make sure it provides an actual value for the people spending time on your website. In order to rank well, your content must include your medical specific keywords, discussed in tip number 1.
It is also very important to remember; with any piece of content, comes heavy onsite SEO responsibility.
Important SEO Factors:
- Title Tags
- Meta Descriptions
- Keyword Placement
- Headers
- Internal Linking
We make sure to properly optimize these factors for the specific keywords you are trying to rank for. Lastly, we will assure your content answers the questions of what your searcher is asking within the search engine results page (SERP).
4. Service Pages:
To help optimize the flow and architecture of your website, our specialized SEO’s and Copywriter’s will break up the services you offer, and organize them into individual landing pages. This design change will make it easier for search engines to read and understand what each page is offering.
5. Call To Action:
A call to action or CTA is what converts a website visitor into a potential client. When someone searches a medical diagnosis and lands on your page, our goal is to have them proceed to scheduling an appointment. This is why a call to action is necessary on every web page. Our CTA will provide the necessary information to take that next step in contacting you. This can be as simple as using the CTA to link them to your contact page, or even to your phone number. A contact form may be an even more effective tactic for a CTA. Typically people prefer not to speak on the telephone. Therefore, a contact form will give the visitor the luxury of making that decision for themselves.
SEO for Doctors at ACS!
For today’s Doctors, keeping track of your online presence and being able to effectively implement SEO tactics are essential for growing your practice. Prospective clients are busy, they often have different needs that only you can fulfill. ACS can help you develop and implement Search Engine Optimization tactics to help you be more visible to the potential online client.
Our digital marketing analysts have experience in every aspect of SEO, from performing technical website audits to keyword research to competitive analysis, ACS Analysts have you covered. As your digital marketing partner, we’ll work with you to develop strategies and create content to help rank on search engines such as Google.
To receive a free, completely customized, no-obligation quote on an SEO package for your practice, reach out to us via phone or online today. We’d love to hear about your online marketing goals and to find out how we can help. Our analysts are waiting for your call!