The Project:
Tracey Packaging is a Syracuse, NY women owned business that sells industrial marking and packaging supplies. After Tracey Packaging had their website and internet marketing developed by another vendor with unsatisfactory results, Tracey Packaging partnered with ACS Web Design & SEO to redesign the Tracey Packaging website. The previous Tracey Packaging website lacked site structure, and it wasn’t clear that the site was an online store.
The Solution:
ACS Web Design & SEO provided a secure eCommerce solution that features a design and site structure that’s optimized to generate sales. Through thorough analysis and keyword research, our SEO professionals developed information architecture that made it easy for people to find Tracey Packaging’s products through search engines. ACS Web Design & SEO successfully integrated Tracey Packaging’s hundreds of products in to a user-friendly, results-driven online store. The site is also made to allow site administrators to securely and quickly add, edit or remove products and check inventory.