The Project:
S.T.A.T. Communications is a Watertown, NY based provider of home and commercial security services, such as video monitoring, alarm systems and more. After a poor experience with a previous website developer, S.T.A.T. Communications looked for a reliable website design company. With ACS Web Design & SEO’s over 17 years of satisfactory website designs for hundreds of clients, S.T.A.T. Communications and ACS partnered together for a website redesign project. In addition to a reliable professional relationship, S.T.A.T. Communications wanted their new website to have a more modern look. As well as improved aesthetics, the new S.T.A.T. Communications website aimed to improve the site’s user friendliness, including more information about provided services and easily accessible support information and apps to help S.T.A.T. Communications’ customers. The new website also aimed to better highlight S.T.A.T. Communications video monitoring services. Another goal of the S.T.A.T. Communications website redesign project was to increase leads generated through the site.
The Solution:
ACS Web Design & SEO delivered a responsive website design solution for S.T.A.T. Communications. The new site features a modernized aesthetic that’s made to look great on all devices, including smart phones, tablets, laptops and desktops. As a result of thorough analysis and getting to understand S.T.A.T. Communications’ services and target audience, the new S.T.A.T. Communications features intuitive information architecture, making service and support information easily accessible. To highlight S.T.A.T. Communications’ video monitoring services, a dedicated landing page and highly visible callout for this service were integrated as part of the website redesign. Utilizing our team’s knowledge of online behavior and reading patterns, the new S.T.A.T. Communications’ website design is optimized to generate leads, featuring highly visible and strategically located call-to-actions.
