When you need a responsive web design company, not all providers are created equal.
There are a few things any business should look for when choosing a responsive web design company.
#1) Does the Responsive Web Design Company Have Experience?
As with any company you hire, it's important to choose a responsive web design company that has experience. This is especially important when it comes to your responsive web design company, as a lack of experience can result in unintended consequences.
Sure, a responsive web design company with little experience may be able to make your website mobile friendly. But does the site really look and function equally well from any device (desktop, laptop, phone or tablet)? Or are you sacrificing some functionality for a bare bones mobile website?
Beyond experience being important for the aesthetics and functionality of a responsive web design, there are other factors that must be considered when a responsive web design is created.
Is the responsive web design a redesign of an existing website? If so, the responsive web design company should also have experience with SEO migrations. SEO migrations are an essential part of an effective website redesign. Without SEO migration, a website may end up looking better after the redesign, but it could also lose earned, valuable positions on search engines. This can have a significant negative impact on a company's online lead generation. Many companies have experienced major business losses from working with a responsive web design company that fails to properly perform an SEO migration.
Failing to account for an SEO migration can cause significant damage to online visibility. While a responsive web design can make your website look and work better on mobile devices, if an SEO migration isn't properly accounted for, it won't matter how great your new site looks if no one can find it anymore.
#2) Are You Working with a Responsive Web Design Company, Or a Mobile Friendly Web Design Company?
There is a significant difference between a responsive web design company and a mobile friendly web design company. While a responsive web design company can provide mobile friendly solutions, a mobile friendly web design company may not necessarily be able to provide a responsive web design solution.
What is the Difference Between Responsive Web Design and Mobile Friendly Web Design?
When working with a responsive web design company, a website is made to look and work equally well on all devices, such as desktops, laptops, phones and tablets. The distinction with a responsive web design is that the website is designed to respond appropriately according to the screen size that the website is accessed on.
For example, with a responsive web design, you have a single website design that is made to instantly adjust for the screen that the website is used on. This means that a responsive web design is made to work on all devices.
In contrast, a mobile friendly website design generally includes two separate website designs -- a mobile website design and a desktop/laptop website design. In this case, you may have one domain for your desktop/laptop site (like example.com) and another domain for your mobile friendly site (like m.example.com).
This two site approach can create many potential problems. For example, if the mobile website design is a mobile version of the same desktop/laptop version of the site, then both websites risk being seen by search engines as a duplicate of one another. This means that your company's website content could be seen as duplicate content by search engines, which can significantly damage a website's ability to acquire high, valuable positions on search engines.
Considering the above, it's always best to work with a responsive web design company rather than a mobile friendly website design company. With a responsive web design company, you have one website that's made to look and work right on all devices. With a mobile friendly web design company, you may have two websites -- one for mobile devices and one for other types of computers -- which can create significant SEO and duplicate content concerns.
#3) Does the Responsive Web Design Company Provide Custom or Pre-Packed Solutions?
There is a major difference in quality between a custom responsive web design and a pre-packaged responsive web design.
With a responsive web design company that provides custom solutions, your website is made for your business. This means that the website is made to work for your custom needs, including required functionality and a design that is consistent with your branding.
With a responsive web design company that provides pre-packaged solutions, you get a cheap website builder powering your website. These website builders not only can make website edits confusing and time consuming, but the functionality of your website isn't made for your organization's unique needs. With a responsive web design company that provides pre-packaged solutions, your website is limited to what the website builder can do.
With a custom responsive web design company, your website is made to do what your organization needs it to do -- whether that's member login areas, an event calendar, an easy to update blog, FAQ sections and other custom functionality.
With a responsive web design company that provides pre-packaged solutions, your website is made like every other organization's website that uses that website builder. If your website needs to have member login areas, an event calendar or other features, and these aren't pre-built in to the website builder, your website won't be able to have these features.
Partner with the Best Responsive Web Design Company in NY State
Now that you know what to look for in a responsive web design company, how do you know who you should partner with?
ACS Web Design and SEO is a responsive web design company that meets all of the above criteria.
- An Experienced Responsive Web Design Company - For years, ACS Web Design and SEO has created custom, professional responsive website designs for organizations of all sizes, from small businesses to multinational corporations. Additionally, SEO migration is a core component of all of our website redesign projects. Our SEO migration expertise ensures our clients' maintain the positions on search engines that they've achieved, while also improving upon their existing search engine positions for relevant keywords.
- A True Responsive Web Design Company - When you partner with ACS Web Design and SEO for your website, you get a single website design that's made to look and work equally well on all websites. This avoids potential SEO and duplicate content concerns from creating two separate mobile and desktop websites.
- A Custom Responsive Web Design Company - Every responsive web design client at ACS Web Design and SEO receives a custom website design that is made to achieve each client's unique project objectives. At ACS Web Design and SEO, you get a responsive web design that's made for your company, not a one-size-fits-all solution.