The Project:
Eyecare of CNY needed an up to date redesign of their existing site. They had also been stuck with a site that they could not edit or change for far too long. The business had grown over the years and even opened an additional location, they needed their new presence to reflect those changes and also be flexible enough to grow with them. The age of their existing site had helped to earn them great visibility in search for some local terms and we were sure to consider this when recreating their architecture.
The Solution:
We created a custom content management solution that included many features tailored specifically to their needs and business practices. Educational, contact and product information is very easy to find even for the least savvy of web users. Eyecare of CNY also has frequent new additions to their product lines and offers many specials to new and returning clients. We built special dedicated features that allowed for easy management of their new additions. We were able to clearly highlight their multiple locations and create easy ways for clients and customers to find their locations. Of course, we also maintained and improved on search visibility during our migration.
