Banking Website Design

Fulton Savings Bank (July 2012)

The Project:

Fulton Savings Bank wanted to add value to their site and ease of use to their customers experience by creating a mobile optimized option for viewers who visited the site using mobile and tablet devices. At the same time, Fulton Savings Bank wanted to retain the exact same stable experience that desktop visitors had come to know and trust from the site. This made for an interesting challenge.

The Solution:

Using a proven responsive framework we rebuilt the site to reorganize itself as the screen size of the device changed. By keeping the exact functionality and layout their existing desktop visitors didn’t notice that the site was improved unless they viewed it from a mobile device. The purpose of this project was to future proof the site architecture. As new devices continue to be built and people interact with the web in new ways the new Fulton Savings Bank website will already be prepared for any display based eventuality, ensuring that site visitors can feel safe and secure when performing online banking and research tasks.

Responsive Website Design

Fulton Savings Bank provides a great example of the power of Responsive Design Architecture in the hands of experienced professionals. We were able to make significant changes to how important banking customers interacted with the site, increasing accessibility to a specific market without disturbing the experience already expected by existing customers using their normal means of interacting with the site.

Exponential Growth. By successfully implementing this design improvement we were able to directly influence a dramatic measurable increase in overall site usage and mobile browsing visits.