Pay-Per-Click marketing uses search engines, display networks and video networks to generate more leads for your business. Google, Bing, YouTube and other networks have dedicated space for ads to be displayed.
Our team of dedicated PPC Managers, Copywriters, Designers and Analysts are the regional experts on pay per click advertising. Our clients' success is a testament to that.
Search Engine Advertising
One type of pay-per-click marketing is search engine advertising. This type of PPC displays ads above and below the organic search engine results (sometimes confused as "paid SEO"). These ads are chosen and displayed based on the search query the user types into the search engine. Businesses can bid on these keywords in order to run ads to new potential customers.
Bidding on keywords your potential customers are searching for on Google, Bing and other search engines is a powerful lead generation tool. You only pay when your potential customers click on the ad and visit your website or click to call your business. Our team sets goals on your website to track if these clicks turn into new business like contact form submissions and phone calls to your business.
Our team members have years of experience in keyword research, ad campaign development and management, ad copy creation and monthly reporting on business lead generation goals.
Give our Syracuse office a call today to get started!
Display Advertising
Another type of pay-per-click marketing is display advertising. Display advertising works by showing visual ads across the web on participating websites. Our team has been running successful ads on Google's display network for years.
Display advertising networks can target users based on location, interests, keywords and even if they've previously visited your website. Our team specializes in remarketing campaigns that display ads to follow your customers across the web that have visited your website before. We can ever segment users that have completed a conversion goal on your website from the ones who haven't and target them differently.
We've also ran ads to target specific audience groups, like veterans, millennials, new parents, potential home-buyers, contractors, etc. These audiences are a powerful to reach new potential customers across the internet.
If you'd like your potential customers to see your ads on websites across Google's display network, contact our team today for your free 15 minutemarketing consultation.
YouTube Advertising
Running ads on YouTube is a unique form of digital advertising. YouTube has space for display advertising which is PPC, however running video ads on YouTube works differently. They offer 3 different kind of video ads, In-Stream, Bumper and Pre-Roll. In-Stream run before and in the middle of YouTube videos and users may skip them after the first 5 seconds. Pre-Roll run only before YouTube videos and are not skippable. Lastly, Bumper video ads run as 6 second video ads before YouTube videos.
Instead of paying per click, YouTube Pre-Roll and In-Stream video ads are bid on based on cost per interaction. If the video ad is shorter than 5 seconds, it costs as an interaction. If the user skips the video after 5 seconds, there is no cost. If the video is viewed entirely or at least 30 seconds, this costs as an interaction. YouTube Bumper ads are 6 second, non-skippable video ads and are bid on a cost-per-mili (CPM) basis, meaning you bid per thousand impressions.
To run YouTube commercials instead of TV commercials, contact our team for a free campaign analysis.
Complete our online contact form or call our office today to set-up a meeting with our digital marketing team.