Crouse Medical Practice PLLC

Crouse Medical Practice, PLLC (2015)

The Project:

Crouse Medical Practice was formed through the consolidation of multiple medical practices with various specialties. With Crouse Medical Practice being a new brand with several specialties and office locations, Crouse Medical Practice needed a new website featuring intuitive information architecture, making it easy for users to find what they’re looking for. Because Crouse Medical Practice was formed from pre-existing brands, it was important that the site was migrated properly to prevent decreased visibility on search engines and to avoid confusion for patients of the former medical practices that now form Crouse Medical Practice. Education and accessibility is important in the medical industry, so the Crouse Medical Practice site needed to provide secure, convenient access to a patient portal and intake forms. The site also needed an easily updatable events system. Patients also needed to be able to book an appointment online.

The Solution:

ACS, Inc. Web Design & SEO prioritized information architecture throughout the development process, resulting in an easy-to-use navigation that streamlines finding sought after content. We also performed a successful SEO migration for all medical practice sites that now form Crouse Medical Practice. This SEO migration ensured Crouse Medical Practice would continue to hold earned positions on search engines that were achieved by medical practices that now comprise Crouse Medical Practice. Additionally, our SEO migration efforts resulted in the new site appearing on search engines when patients search for one of the former medical practices that now exist as part of Crouse. The site also features a secure patient portal that allows patients to download and complete intake forms, making the appointment process easier for patients and our client. Through working with a third-party vendor, ACS, Inc. successfully integrated appointment booking on the Crouse Medical Practice site, allowing current and potential patients to set appointments by office location or physician. The Crouse Medical Practice site is also built with a custom content management system (CMS) that allows site administrators to quickly and easily update the site’s events section without needing to know programming languages.

Responsive Website Design

81% of people research online before making a purchasing decision, according to industry research. This is especially true when choosing a doctor or medical office, as choosing the right health care provider is a major decision. With 60% of all online traffic coming from people using mobile devices, such as smartphones or tablets, a significant portion of people are doing pre-purchase research on these mobile devices. Your website is often someone’s first impression of your brand, and people are more likely to not like what they see if they’re using a phone or tablet and your site isn’t mobile-friendly. Interacting with a site that isn’t mobile-friendly while on a mobile device can be frustrating, and any usability issues can quickly turn to lost leads, as people decide whether or not to leave sites in just 10 to 20 seconds, according to Nielsen Group research.

To prevent losing potential customers, clients or patients, your website should be made to impress on any device. Crouse Medical Practice’s medical website utilizes a responsive website design, making the site look and work equally well on all devices. To see how our responsive website design solutions can help prevent your business from losing leads, let's talk.

Medical Practice Website Design Responsive View

Custom Content Management System (CMS)

Your business isn’t stagnant. Your business website shouldn’t be either. The Crouse Medical Practice website is made with a custom content management system (CMS) that allows Crouse Medical Practice site administrators to securely update the events section of their website. Their custom CMS, like all ACS, Inc. developed custom CMS’, allow for easy control of site content. Our custom CMS is made to prevent accidental site breaking and no code knowledge is needed to make updates.

Contact us to get control of your site’s content.

Medical CMS examples by ACS, Inc Web Design & SEO