Every organization at some point has asked how to advertise your business. With so many different types of advertising, what's the most cost effective use of your advertising budget?
The clear answer to this question is online advertising. For legitimate businesses, the days of spammy, untrustworthy online advertising is a thing of the past.
Online advertising is the best answer to the question "how to advertise your business." Here's why...
How to Advertise Your Business: ROI, Not Eyes
Most other types of advertising measures success by exposure and brand awareness. Examples of this include, but are not necessarily limited to:
- circulation numbers for print advertising
- viewers in a television market for TV advertising
- average number of listeners for radio advertising
- number of mailing addresses for direct mail advertising
- average number of people reached by billboard advertising
The problem with these other types of advertising is that businesses don't really get an understanding of results that can be credited to specific advertising campaigns. This makes it guesswork to determine which advertising campaigns are worth continuing and which should be reconsidered. This makes it challenging to implement an informed, effective advertising strategy.
Online advertising is different. Online advertising inherently provides detailed metrics of success. Because campaign performance is highly trackable for online advertising, online advertisers don't just know how many people have been exposed to their ads, but they also know exactly how many leads can be directly credited to a specific online advertising campaign. With online advertising, you know how much new business has been acquired due to your advertising campaigns, not just how many people saw your ads.
How to Advertise Your Business: Transparent KPI Reporting
When you work with ACS for online advertising, you get monthly, results driven reporting. This reporting provides you with a detailed, easy-to-understand summary of the returns you've received from your specific online advertising campaigns. This reporting does include brand awareness metrics, but it also includes campaign specific lead generation data. This reporting includes growth metrics, as well as strategies for continued growth.
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How to Advertise Your Business: Advertise to Your Audience
Other types of advertising don't offer the level of specific audience targeting that's only available with online advertising. TV and billboard ads can reach people in your service region, but these ads are targeted broadly to everyone in a dedicated area, not people who are most likely to be in need of your products or services. Even print advertising offers specific targeting to niche interests with interest-based publications, but this is far behind the highly precise targeting capabilities of online advertising.
With online advertising, you can show ads to people who are actively looking for the products or services you offer. We can also show ads to people based off significant life events that are associated with certain needs. For example, our online advertising capabilities include showing ads for wedding venues to recently engaged couples.
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Learn How We Can Help Answer the Question "How to Advertise Your Business"
For more than 17 years, ACS has been a trusted provider of state-of-the-art online advertising services. The result is highly trackable online advertising campaigns with data driven strategies and lead generation growth.
For a smarter way to advertise your business...
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