Heavy Equipment Website Design

A Heavy Equipment Website Design with Product Inventory Pages, Offering an Efficient and Easy Way for Customers to Find What They Need

A core component of Mid Country Machinery's heavy equipment website design is an easy means for potential customers to find the heavy equipment they're looking for. 

The Mid Country Machinery website makes it easy for potentials to browse heavy equipment for sale or rental. Potentials can look through Mid Country Machinery's heavy equipment inventory, and click through for additional product details and a means to contact Mid Country Machinery if interested in purchasing or renting a specific heavy equipment product. 

Do you need to feature products on your website for people to browse and buy? The eCommerce website design specialists at ACS Web Design and SEO can make it happen. 

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Website Inventory Automatically Updates with Inventory System Integration

Like many businesses that sell products online, Mid Country Machinery's inventory frequently changes, with new products being available and other products being sold out from inventory on a nearly daily basis. 

ACS Web Design and SEO successfully integrated Mid Country Machinery's inventory system with their heavy equipment website design. This ensures that product inventory on the Mid Country Machinery website is automatically updated daily to ensure that new products are listed on the website, and products that are no longer available aren't shown. 

ACS can integrate your inventory system with your website to automatically keep your online inventory up to date with your available products. 

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Heavy Equipment Website Design with Product Filters

ACS Web Design and SEO created an upgraded heavy equipment website design for Mid Country Machinery that includes product filters.

These product filters make it fast and easy for interested customers to find products that match exactly what they're looking for. 

Mid Country Machinery's product filters allow customers to look at products by:

• Brand, make or model
• Type of equipment
• Equipment specifications, such as height, capabilities and work hours

If someone needs an excavator for their construction project, they can see all available excavators with Mid Country Machinery's product filters. 

When a construction crew needs a boom lift to reach a certain height, they can use product filters to find products that meet their required specifications. 

If there's a brand that a potential customer trusts, they can look at products that are only made by that brand, too. 

Product filters can also be mixed and matched. So if someone needs a forklift that's made to be used in a warehouse, has 5,000 work hours or less and it has to be a Caterpillar, they can use Mid Country Machinery's product filters to narrow down available products to find just what they need. 

Product filters are a simple to use feature that makes purchasing decisions easy. Whatever product filters your online store requires, ACS Web Design and SEO can make it happen. 

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the Right Product Filters

Heavy Equipment Website Design with Product Detail Pages

If you're selling products online, your online store needs to not only list your products, but also have product detail pages for people to learn more about and buy a specific product.  

Mid Country Machinery's heavy equipment website design features product detail pages. These product detail pages include information about specific products. Product detail pages also include highly visible means for people to make a purchase. 

For custom eCommerce website design with product detail pages that are optimized for generating sales...

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Heavy Equipment Website Design with a Dedicated Section for How-To Videos

There's a lot to heavy equipment products, between maintenance and just knowing how to use the equipment. 

Knowing this, ACS Web Design and SEO created a dedicated page on Mid Country Machinery's upgraded website for How To videos.

The How To videos page makes it quick and easy for current and potential customers to watch engaging, informative How To tutorials. 

Mid Country Machinery's heavy equipment website design is also made for it to be easy for authorized site administrators to add or remove How To videos. 

If you need to include videos on your website, ACS Web Design and SEO makes it easy to securely add or remove videos on your website without demanding server resource requirements that would otherwise slow down your website. 

To make it easy to add videos to your website...

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Heavy Equipment Website Design with SEO Site Structure

The ACS team of SEO analysts and SEO copywriters integrated a Search Engine Optimization (SEO) site structure throughout the upgraded Mid Country Machinery website design. 

Through keyword research, professional marketing experience with the heavy equipment industry, competitor analysis and an extensive knowledge of Google's 200+ ranking factors, the ACS team built Mid Country Machinery with an SEO site structure. 

This SEO site structure empowers Mid Country Machinery to achieve 1st page, valuable positions on search engines for relevant keywords. This makes Mid Country Machinery among their potential customers' first choices when they're looking to buy or rent what Mid Country Machinery offers. 

Over 89% of consumers use search engines to inform their purchasing decisions, according to an industry study. An SEO site structure is essential to be among people's first choices when they want to buy what you sell. 

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Heavy Equipment Website Design with Helpful Location Pages

With three locations across Iowa and one location in Syracuse, NY, Mid Country Machinery needed to prominently highlight their business locations. 

The upgraded Mid Country Machinery heavy equipment website design features a secondary navigation bar for each of their business locations. 

Individual location pages also include all the information an interested customer would need to make a purchasing decision, including location specific phone numbers, hours of operation, an image of the physical location and a street address complete with an embedded Google Map to make it easy for people to get driving directions to a specific location. Location specific staff directories are also detailed on the individual location pages, making it easy for current and potential customers to contact the appropriate department. 

In addition to location pages providing convenient information for current and potential customers, location pages can also help your business get found when people are searching for local providers of the products or services they intend to buy. 

To get custom, optimized location pages on your website...

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Heavy Equipment Website Design Made with a Custom, Responsive Website Design

Over 60% of all online activity now comes from mobile devices, such as phones and tablets. 

Additionally, over 70% of all Google searches now come from mobile devices. 

Simply put, if your website isn't made to accommodate all devices with a responsive website design, then you're at a competitive disadvantage.

What happens if someone goes to your website on a phone or tablet? Common issues include unintentionally clicking on different parts of a website and hard to read text. If your website isn't made with a responsive website design, more often than not, potential customers have a confusing, frustrating experience that pushes them to take their business elsewhere.  

Mid Country Machinery, like all website designs by ACS Web Design and SEO, is made using a custom, responsive website design. This means that all of our websites are made to look and work equally well on all devices, including mobile devices, like phones and tablets, as well as desktops and laptops. 

If your website isn't made with a responsive website design, you're losing opportunities for new business. 

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Heavy Equipment Website Design with a Secure, Simple Content Management System (CMS)

Too often, businesses want to make quick, simple updates to their website and are stuck waiting for changes to be made due to playing phone tag with developers or because of complicated website editors that can cause unintended changes. 

ACS has a solution. 

Every ACS Web Design and SEO website design project is powered by a Content Management System (CMS) that is made to be secure and easy to use. 

In this case, Mid Country Machinery's authorized site administrators can add, edit or remove text on a page, add or remove images and videos and add entirely new web pages all without having to know computer coding languages or having to request developers to make changes.

With our Content Management Systems (CMS), if you can write an email or create a Word document, you can securely and quickly make website updates. 

With website editing technologies powered by ACS, authorized site administrators can make the changes they want to make to their website without having to be highly skilled with computers.

ACS Web Design and SEO can make it easier and faster for you to update your website when you need to. 

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