Unimar

Core Ecommerce Website Features 

Our project for Unimar included essential features that form the foundation of any successful ecommerce website.

Advanced Product Filtering System

We implemented comprehensive product filters that allow customers to quickly find specific obstruction lighting based on product categories and application needs. This filtering system significantly improves the shopping experience for detail oriented buyers navigating complex product catalogs.

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Streamlined Inventory Management

The ecommerce website includes simplified inventory management tools that enable Unimar to efficiently track stock levels, update product availability, and manage their extensive catalog of specialized lighting products and accessories.

Integrated Shipping and Tax Calculators

Our ecommerce web design incorporates automated shipping and tax calculation systems that provide accurate pricing information throughout the checkout process. This integration ensures customers receive transparent pricing while simplifying order processing for Unimar's team.

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Ecommerce Website Design for a Specialized Industry

Unimar's previous ecommerce website failed to capture the complexity of their specialized obstruction lighting products. Their prior, outdated ecommerce web design couldn't effectively showcase technical products or serve the diverse needs of engineering firms, tower operators, and utility companies seeking FAA-certified aircraft warning systems.

ACS Solutions for Professional Ecommerce Website Design

Our comprehensive ecommerce website design addressed Unimar's unique requirements through strategic improvements:

• Comprehensive Product Presentation
  We created detailed product showcases that effectively display technical specifications for specialized lighting products like L-810, L-864, L-865, L-866, and L-885 systems, providing customers with essential information in an easily accessible format.
• Intuitive User Experience
  Our ecommerce web design enables engineering professionals and procurement specialists to navigate complex product catalogs effortlessly, resulting in improved engagement and increased sales.
• Enhanced Ecommerce Business Functionality
  The new ecommerce website includes advanced features designed to support industrial sales processes, with improved functionality for buyers and streamlined purchase workflows.
• Optimized Search Visibility
  Strategic ecommerce SEO implementation ensures qualified prospects can easily find Unimar's specialized products through organic search, driving consistent ecommerce business growth.

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Ecommerce Website Design Made for Each Client's Audience

Comprehensive Ecommerce Business Analysis

Before beginning the ecommerce website design process, we conducted extensive research into Unimar's unique market position within the obstruction lighting industry. This analysis revealed critical insights that shaped our ecommerce web design strategy:

• Complex Product Catalog - Over 200 specialized SKUs requiring sophisticated ecommerce website organization
• Diverse Customer Segments - Several distinct buyer personas with different ecommerce user journeys
• Regulatory Compliance - Strict FAA requirements affecting Unimar's ecommerce business
• Global Market Reach - International customers requiring comprehensive shipping and regulatory compliance features

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Custom Ecommerce Website Development

Rather than using generic templates, we created a custom ecommerce website design that addressed Unimar's specific operational requirements while optimizing for their ecommerce business goals.

Integrated Compliance Management

The new ecommerce website seamlessly integrates regulatory information for applicable FAA, ICAO, and FCC compliance. This ecommerce web design element positions Unimar as the authority in compliant obstruction lighting solutions.

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Technical Excellence in Ecommerce Website Design

Performance-Optimized Ecommerce Website

Understanding that Unimar's audience of engineers and tower operators demand fast access to detailed product information, our ecommerce web design prioritized performance. We achieved fast page speeds through optimized content and image sizing, ensuring quick access to product details and technical specifications. Additionally, we selected a reliable web host provider with fast server speeds to deliver consistent ecommerce website performance for Unimar's global customer base.

Minimizing website loading times is essential. Slow websites can frustrate potential customers, testing their patience and pushing them to look elsewhere. Additionally, website load speeds can impact positioning on search engines. ACS Web Design and SEO optimized Unimar's ecommerce website for a seamless customer experience and ideal positioning on search engines. As a result, the Unimar ecommerce website provides an effective, efficient buying experience. 

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Mobile-First Ecommerce Web Design

Recognizing that field engineers often access technical specifications on mobile devices, our ecommerce website design emphasizes mobile optimization:

• Responsive Ecommerce Website Layout - Seamless experience across all devices
• Touch-Optimized Navigation: - Easy browsing of product catalogs
• Mobile-Friendly Checkout - Streamlined purchasing process optimized for mobile ecommerce website users

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Strategic Ecommerce SEO Implementation

Targeted Ecommerce SEO Strategy

Our comprehensive ecommerce SEO approach focused on capturing high-value industrial searches while building domain authority in the aviation safety sector. We identified and targeted industry-related keywords with strong search volume. This SEO strategy focused on terms that engineering professionals and procurement specialists actively use when researching obstruction lighting solutions.

Our ecommerce SEO strategy emphasized broad industry terminology alongside specific products, ensuring Unimar's ecommerce website would appear prominently for relevant searches across the aviation safety and tower lighting markets.

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Content-Driven Ecommerce SEO

We transformed Unimar's ecommerce website into an industry resource hub through strategic content integration that supports both ecommerce SEO goals and customer education needs. Our ecommerce web design includes comprehensive technical documentation, installation guides, and compliance resources that naturally attract search traffic while providing genuine value to industry professionals.

The ecommerce website features regulatory updates and curated industry content that positions Unimar as a leader in the market, driving organic traffic while supporting ongoing ecommerce SEO efforts.

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Trust Signals and Industry Authority

The new ecommerce website design prominently showcases credentials that build customer confidence:

• FAA Certification - Products certified for aviation safety applications
• Veteran-Owned Business - Supporting military veteran entrepreneurship
• 5-Year Warranty Program - Industry-leading product guarantee
• Case Studies - Detailed project documentation showcasing successful installations and customer satisfaction across diverse applications
• Customer Testimonials - Authentic feedback from satisfied clients highlighting Unimar's expertise and exceptional service quality

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Future-Proof Ecommerce Website Architecture

Scalable Technology Foundation

Our ecommerce web design utilizes modern technologies ensuring long-term performance:

• User-friendly content management system enabling easy product additions and updates for scalable growth
• Responsive HTML5/CSS3 ecommerce website design
• Advanced JavaScript for interactive features
• Automated security monitoring

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Transform Your Business with Expert Ecommerce Website Design

Unimar's success demonstrates the transformative potential of strategic ecommerce website design for specialized industrial markets. Through expert ecommerce web design, comprehensive ecommerce SEO, and custom development, we created an ecommerce website that drives measurable business growth while establishing digital market leadership.

Ready to revolutionize your ecommerce business? Contact ACS Web Design & SEO today to discuss how our proven ecommerce website design expertise can accelerate your online growth.

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_{This case study represents actual client results achieved through strategic ecommerce website design and ecommerce SEO implementation. Individual results may vary based on industry, competition, and implementation factors.}