Credit Union Website Design

SECNY Federal Credit Union

SECNY Federal Credit Union partnered with ACS Web Design & SEO for rebranding and redesign of their credit union website design. This collaboration aimed to refresh their online presence for updated brand consistency, and address the growing needs of their expanding membership base. With a new logo, an updated design, and additional functionality, the redesigned credit union website design offers a modern, user-friendly experience for members. This project also involved updates for the latest ADA website compliance regulations. SECNY's credit union website design also features a mega menu, presenting extensive services in a way that's easy for people to find what they need. SECNY’s goal was to create a seamless, accessible, and engaging experience for current and potential members. 

Credit Union Website Design with Website Rebranding

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As part of the credit union website design project, SECNY FCU underwent a significant rebranding to better reflect its mission and values. Central to this rebrand was the introduction of a new logo and color scheme that embodies the core principles of service, education, and community. The updated logo features a modern, streamlined design that emphasizes SECNY's commitment to providing exceptional service to its members while also supporting the educational growth of the communities it serves.

The incorporation of the words “service,” “education,” and “community” into the logo aligns with the credit union’s core philosophy of empowering members through financial knowledge and local involvement.

The color palette was carefully chosen to reflect these values, with a blend of light and dark blues that symbolize trust, stability, and professionalism. Blue is a color long associated with reliability and security—traits that are crucial for any financial institution. The light blue offers a sense of openness and approachability, while the dark blue conveys confidence and stability. Together, these shades not only create a visually appealing and cohesive brand but also help reinforce SECNY’s image as a dependable, community-driven organization that is always ready to serve its members.

This rebranding project not only refreshed SECNY’s visual identity but also reinforced its commitment to its members and their financial well-being. The updated logo and color scheme, combined with the credit union’s focus on service, education, and community, help to position SECNY as a modern and trusted institution that truly cares about the people it serves. This new look marks an exciting chapter for SECNY FCU as it continues to grow and expand its reach across Central New York.

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ADA Compliant Website Design for Credit Unions

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ADA compliance was essential for SECNY FCU’s credit union website design. With increasing litigation and ADA regulation enforcement for websites, ensuring accessibility was critical. This project addressed various aspects of ADA website compliance, including text legibility, alternative text for images and accessible navigation tools. The site was designed to accommodate individuals with disabilities, ensuring equal access to information, whether using screen readers or other assistive technologies.

Additionally, ADA compliance supports SECNY's reputation as a community focused institution. By offering an accessible credit union website design, SECNY ensures that no member is excluded from their services due to disability. 

ADA compliance has been increasingly enforced and rapidly changing for credit unions. ACS has extensive experience with ADA website compliance specifically for banks and credit unions. We understand the requirements for your digital presence and can work with you to stay compliant.

Our websites are built with ADA compliance baked in the core elements. Partner with ACS Web Design & SEO to rebuild your website and keep up with the changes in ADA regulations. Get ADA Compliant Website Services

A Credit Union Website Design That Offers A Lot Without Overwhelming

The mega menu was a crucial feature for SECNY FCU’s new website. With the credit union’s expanding services and growing membership, there was a need to organize options efficiently. SECNY's mega menu makes it easy for current and potential members to explore various loans, accounts, financial services and more. ACS usability experts structured the menu to be both user-friendly and organized, making it simple for visitors to find the information they need without overwhelming. The new menu design not only enhanced usability but also contributed to the website’s professional and modern look.

The mega menu aimed to increase user engagement and reduce the number of clicks needed to access important resources. By categorizing content efficiently, the mega menu allowed SECNY to present its broad array of services in a way that felt streamlined and approachable.

The design for the mega menu also incorporated accessibility features, ensuring that all users—regardless of device or ability—can easily navigate the site. The improved layout and functionality provide members with quick access to everything from checking account options to mortgage loans, ensuring they spend less time searching.

When your organization has a lot to offer, ACS makes it simple and quick for potential and current customers to find what they're looking for. 

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Credit Union Website Design with Secure Online Banking Integration

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One of the core functionalities of the new SECNY FCU website was the integration of a robust online banking system. This feature allows members to perform a wide range of banking activities from the comfort of their own home or on the go. The online banking system was designed to be user-friendly, secure, and efficient, allowing members to check balances, transfer funds, pay bills, and apply for loans—all without needing to visit a branch.

The integration of online banking was also key in supporting SECNY’s goal of attracting younger members who are looking for digital banking solutions that are as convenient and secure as those offered by large, national banks. With the integration of secure login options, multi-factor authentication, and encryption, members can rest assured that their personal and financial information is protected. This added convenience and flexibility is vital for the credit union’s long-term strategy of providing exceptional customer service while keeping up with technological advances in the banking industry.

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Credit Union Website Design for Compliance Requirements

SECNY FCU uses a special feature for website compliance referred to as the "speedbump."

In addition to regulation compliance, a speedbump can be used strategically to improve user experience by adding an extra layer of guidance and security without overwhelming the user.

This feature allows the credit union to notify clients when they are leaving the secure SECNY website. This is important for a number of reasons:

  • Security and Fraud Prevention
  • Legal and Compliance Requirements
  • Maintaining Trust and Transparency 
  • User Awareness of External Relationships
  • Preventing Accidental Navigation Away from the Site
  • Enhancing the Overall User Experience

Credit union website designs are required to adhere to strict regulations that safeguard user data and privacy. When directing users to external websites, it's crucial for credit unions to notify members about where their data may be transferred and how it will be used. This ensures that users are fully informed about any third-party interactions and their data handling practices.

Benefits of adding a Speedbump - providing clear notification when users are about to leave the credit union’s website, raising awareness of potential security risks and any legal disclaimers associated with third-party sites. This step is also essential for ensuring that the credit union meets its compliance obligations and properly informs users about the implications of leaving the secure environment of their website.

FDIC regulations mandate that users be alerted when they are navigating from a secure platform to an external site that does not offer the same level of privacy protection or security measures. This ensures that users understand the potential risks involved when interacting with external websites.

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Credit Union Website Design with a Convenient ATM Locator

The ATM location feature was integrated with an intuitive map, ensuring users could see the locations on a visual interface, along with relevant details like operating hours or whether the ATM charges fees. This function helps SECNY’s members save time and avoid frustration when looking for a convenient ATM.

The ATM locator also highlights SECNY’s commitment to customer convenience. Whether it's finding a surcharge-free ATM or accessing a branch location, SECNY's credit union website design offers a quick, convenient member experience.

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Credit Union Digital Marketing and SEO

The redesign of SECNY FCU’s website included a strategic focus on digital marketing and search engine optimization (SEO). By enhancing the site’s visibility and performance in search engines, SECNY FCU aims to improve its ability to attract new members and increase engagement with current ones. ACS Web Design and SEO focused on optimizing content and structure to help the website rank higher in search results for relevant keywords.

ACS maintained and improved upon SECNY's website ranking for relevant, popular keywords by implementing search engine optimization best practices. Our client achieved 1st place positions on search engines for a long list of valuable keywords.

Digital marketing efforts also included local SEO, focused on improving SECNY’s visibility in regionalized search results. As SECNY serves members in specific counties, SEO improvements help ensure that potential members searching for financial services in their area can easily find SECNY. The new website structure includes SEO-friendly URLs, optimized meta data, and keyword targeting to drive more organic traffic.

In addition, SECNY FCU’s digital marketing strategy extended to optimizing the website’s performance for user engagement. Fast loading times, mobile responsiveness, and intuitive design all contribute to an improved SEO ranking, increasing qualified leads. Ultimately, the goal of these digital marketing strategies is to position SECNY as the first choice for both current and future members.

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Credit Union Website Design Safeguard Services

With multiple, authorized site administrators, safeguarding SECNY FCU's website compliance is a top priority. To ensure the site meets all regulatory requirements and provides an optimal user experience, ACS Web Design & SEO implements a rigorous system of continuous monitoring and error detection. This includes monthly ADA audit reviews of all published website changes, ensuring that any updates or modifications align with accessibility standards. Any necessary adjustments to content are promptly made to maintain ongoing compliance with the latest ADA regulations.

Beyond accessibility, SECNY FCU also benefits from annual ADA audits with detailed compliance reporting. These compliance reports provide evidence of regulatory due diligence that SECNY FCU can provide to regulators upon request. This also helps identify potential issues before they become problems, ensuring that the website remains fully accessible and in line with both legal and industry standards. Regular audits allow SECNY to stay ahead of changes in compliance requirements, ensuring that all content remains error-free and accessible to all members, regardless of ability.

To further safeguard the website’s performance, ACS Web Design & SEO conducts monthly stress testing and uptime monitoring. These measures detect potential issues before they impact users, ensuring that the website runs smoothly and consistently. Additionally, monthly lead and form confirmation testing helps catch any errors that might prevent forms or leads from being submitted correctly, ensuring timely responses to potential and current members. Advanced monthly analytics reporting ensures that SECNY FCU can continually improve its website, track its performance, and address any issues in a timely manner, maintaining a secure and reliable online resource for their members.

ACS can provide Safeguard services on your website, minimizing downtime and ensuring ADA website compliance.

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Responsive Credit Union Website Design

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A responsive website design was crucial for SECNY FCU’s new site, given the increasing reliance on mobile devices for browsing and banking. The goal of the responsive website design was to ensure that members could access the credit union’s services and information on any device—whether it's a smartphone, tablet, or desktop. This aspect of the redesign was vital for SECNY to provide convenient access to banking features, account management, and informational resources, regardless of which device someone visited from.

The responsive web design not only contributed to a smooth user experience but also minimizes site load time. SECNY’s members, many of whom are busy families with children, needed to quickly access account information or apply for accounts or loans on the go. By optimizing the site for all devices, SECNY made it easier for members to complete tasks like transferring funds, paying bills, or scheduling appointments at their convenience.

A mobile-responsive site supports the long-term strategy of enhancing SECNY’s online banking offerings. As the credit union continues to grow, a fully optimized website helps ensure that members have an efficient, consistent experience whether they are at home, at work, or on the go. By investing in mobile responsiveness, SECNY enhances its digital presence and demonstrates its commitment to accommodating modern habits and preferences.

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Credit Union Website Design Powered by an Easy To Use Content Management System

SECNY FCU’s new website was designed with ease of use in mind, not only for its members but also for the credit union’s authorized site administrators.  With the ACS Edge Content Management System (CMS), website updates are fast and easy. SECNY's credit union website design features an intuitive CMS that allows SECNY’s authorized site administrators to easily update and manage website content without requiring technical expertise.

Whether it’s adding new services, updating loan rates, or posting important community announcements, the ACS Edge CMS streamlines the process, enabling quick and efficient updates. This user-friendly design ensures that SECNY can keep its website fresh, relevant, and responsive to the evolving needs of its members.

This is important for updating:

  • Interest Rates
  • Calendars
  • Banking Holiday Hours
  • ATM Locations
  • PDFs/ Forms
  • News 

The website’s CMS structure is simple and clean, with a focus on making content updates as straightforward as possible. With the ability to easily edit text, images, and links, SECNY’s team can maintain an up-to-date online presence that reflects the latest information and offerings.

This level of autonomy also helps the credit union stay agile, adapting quickly to changes in member needs, regulatory requirements, or seasonal promotions.

In addition to being easy to update, the website's design ensures that content remains organized and accessible. This reduces the risk of errors that could cause confusion or frustration for members.

With a simple and efficient content management system, SECNY can continue to offer a seamless, engaging online experience that is always in sync with the credit union's mission of service, education, and community.

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