Imagine you're about to enter a store, but right before you walk through the door, someone walks up to you and screams "IT'S NOT SAFE IN THERE!" That's not a great first impression for that store. You'd rightfully be pretty weary, and likely take your business elsewhere.
Choosing not to buy an SSL certificate is kind of like posting that warning on your website, and can cause you to lose out on potential customers or clients.
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First, What is an SSL Certificate?
A Secure Sockets Layer (SSL) Certificate is a data file that allows for a secure connection on a website. SSL Certificates protect sensitive customer or client information from being stolen. The most common example would be an SSL Certificate protecting customer payment information from being stolen when entered on a website, like for online shopping.
SSL Certificates are also important to protect other sensitive information, like identification information (such as a customer's name, address or phone number) that is captured from Contact or lead form submissions.
About the "Not Secure" Warning on Websites Without an SSL Certificate
More people use Google Chrome than any other web browser in the world. Effective July 2018, Google Chrome started to display a warning on all websites that do not have an SSL certificate.
Any site that does not have an SSL Certificate shows a warning that the site is "Not Secure."
To remove the "Not Secure" warning on your website...
Contact Us to Buy an SSL Certificate
Why Buy an SSL Certificate? Google Chrome's "Not Secure" Warning Can Hurt Business Growth
Most websites capture information to generate leads, like with a Contact form. When a website is labeled as "Not Secure," potential customers or clients get scared away from sharing contact information or payment information on a website. That means websites that do not have an SSL certificate are likely to see fewer potentials leave without becoming a lead because they don't feel safe sharing their contact information. For online shops, it means many customers won't feel safe buying from a website.
If your website doesn't have an SSL Certificate, customers or clients could get scared away by Google Chrome's "Not Secure" warning, causing you to lose lead opportunities.
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If You Don't Have an SSL, Your Online Visibility and Search Engine Positioning is Hurt
Website security is a ranking factor on Google's search engine. This means that if your website doesn't have an SSL Certificate, your website is less likely to achieve valuable 1st page and 1st place positions on Google for keywords that your potential customers or clients search when looking for the products or services you offer.
If you're not one of the first choices when people are searching online for your products or services, someone else is. This means that not having an SSL Certificate puts your business at a competitive disadvantage.
Stop Scaring Away Potential Customers or Clients. Buy an SSL Certificate.
Google Chrome and Google's search engine emphasize the importance of an SSL Certificate. That's because website security is an important factor for people's purchasing decisions. If someone sees warnings from Google that your site isn't secure, they're more likely than not going to trust Google rather than risk their personal or financial information.
When you buy an SSL Certificate, it can help:
- Improve your website's positioning on search engines,
- Improve your website's security,
- Increase the number of potentials who become customers or clients,
The nominal cost associated with an SSL Certificate can far outweigh the cost of losing leads because your site doesn't look trustworthy.