Looking for small business website design? Before making a decision on who you should trust for your small business website design, there's a few things to consider.
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Things to Consider for Small Business Website Design: What Are Your Website Goals?
Before you can know who you can depend on to get the results you need for a small business website design, you'll need to know what those results would look like. In other words, what are your website goals? Why do you need a small business website design?
Every small business is different. Because of this, website goals will vary on an individual basis.
Are you looking to drive more leads to your business through your new small business website design?
Does your online presence need to be modernized or otherwise improved?
Do you have a specific type of customer or client that you're looking to get more of from your new small business website design?
Any company that offers small business website design should be able to explain how they can help you achieve your website goals. Of course, your small business website design should look good and work without issues -- but an effective small business website design should not only look good, but should also be made to achieve your website goals. You could have a visually stunning small business website design, but if there's no clear and convenient way for potentials to contact you, potentials could get confused and take their business elsewhere.
In brief, a small business website design not only needs to look good, but also needs to be conducive to growth toward your website goals.
Must Haves for Small Business Website Design
Like website goals, necessary features for a small business website design are different for each business. The "must haves" for a small business website design will be different for each business, depending on what a business needs their website to do.
While functionality and the look and feel of a small business website design is different for each business, there are a few core components of a small business website design.
A Secure, Efficient Way to Make Website Updates
While the products or services offered from a small business may or may not change over time, businesses are always looking to grow and be more successful. A small business website also needs to be able to grow with your business. Because of this, a small business website design should have an easy and secure way to make website updates.
There's a seemingly endless number of reasons why small businesses need to be able to update their website. From changes to menus or pricing, updating outdated information, highlighting specials and seasonal discounts, expanding offered products or services, maintaining a blog or other reasons, businesses will need to be able to update their website.
Not only does a small business website design need to allow for website updates, but these website updates need to be secure and easy.
If a small business website design cannot be updated securely, then changes to the website could be made by people who are not involved in a business.
If a small business website design cannot be easily updated, then the ability to edit becomes almost useless. Businesses should be able to make website updates efficiently and easily, without having to worry that a seemingly small change could break the website.
Make Website Updates Easy
Responsive Website Design
Responsive website design is an essential part of any worthwhile small business website design.
Responsive website design refers to a way that a website is built that makes the website look and function equally well on all devices, including mobile devices (such as phones and tablets) as well as desktops and laptops.
Over 60% of all web traffic now comes from mobile devices, such as phones and tablets. This means that more often than not, when someone is going online, they're going online from a mobile device. If a small business website design isn't made with a responsive website design, the website may not work well for a significant portion of potentials. For example, text may not be sized appropriately for all screens, making it difficult for potentials to find information they're looking for. Websites that aren't made with a responsive website design may also look different on mobile devices, resulting in the site being more difficult to use and causing unintentional clicks that take potentials to parts of a site that they didn't intend to go to.
In summary, if your small business website design isn't made with a responsive website design, you're likely creating a poor user experience for a significant portion of your potentials. This poor user experience on your website is likely to create confusion and frustration, turning potential customers or clients in to lost leads.
Make Your Website Mobile Friendly
Do You Need Small Business Website Design, or Website Design and Development?
So you need a small business website design, but what do you need to be included in your website? Do you need forms with specific fields? Do you need to be able to accept online payments or orders? Do you need certain information displayed in a certain way?
All of the above are just some of the many scenarios where you may not only need small business website design, but website design and development.
Unless your small business website design is only going to include some text and images and a very basic form, you'll need website design and development services to make your website do what you need it to do. This means that whoever you choose to make your small business website design, you'll also need to make sure they have the necessary web development skills to make your website requirements possible.
Do You Need a New Small Business Website Design, or a Website Redesign?
What you need in terms of a small business website design will be very different depending on if your building the first website for your business, or if you're improving upon on your existing small business website design with a website redesign.
Even if the only thing that you keep from your old website is your domain name or web address (example: acs-web.com or espn.com), there's still a lot to account for when migrating the old website to the new website. 
Failing to account for these website migration tasks risks losing any earned positioning your website had on search engines. This could have significant negative impacts on traffic and leads to your website.
Because of this, it's essential that any company you choose for a small business website design has the necessary skills and experience to perform SEO migration of your existing website.
Finding the Right Partner for Your Small Business Website Design
When you need a small business website design, you need someone who has the right experience for delivering the results you're looking for.
The web design company you choose for your small business website design should be experienced in creating website designs for your industry. This matters because there may be industry regulations that need to be accounted for. Your small business website design also needs to be able to speak to your target audience.
To prevent unforeseen negative affects on your business and its online presence, you will also need to choose a website design firm that is experienced in delivering the results you're looking for.
A Small Business Website Design Made to Achieve Your Goals
As mentioned before, anyone who needs a small business website design needs to first understand what their goals are for their website.
For more than 17 years, ACS Web Design and SEO has created custom small business website design solutions that are made to achieve each client's unique goals. The ACS Web Design and SEO team includes performance based Internet Marketers, usability experts and professional website designers with years of experience. Our team of experts work together to get to understand your business and your website goals. The result is a small business website design that is made to achieve your website goals.
At ACS Web Design and SEO, we make ideas reality.
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A Small Business Website Design That's Made With a Responsive Website Design
All of ACS Web Design and SEO's website designs are made with a responsive website design. This means that every small business website design we make is made to look and work equally well on all devices, including mobile devices (such as phones and tablets) as well as laptops and desktops.
For years, ACS Web Design and SEO has been the relied upon experts for responsive website design.
A Small Business Website Design That's Made for Secure, Efficient Website Updates
ACS Web Design and SEO also makes small business website designs that are powered by The ACS Edge Content Management System (CMS). The ACS Edge CMS empowers businesses to securely and efficiently update their website.
With the ACS Edge CMS, authorized site administrators can securely and quickly make updates to their website. The ACS Edge CMS allows authorized site administrators to add, edit or remove content from their website, including text, photos and videos. All of this is possible without needing to know any computer coding languages. The ACS Edge CMS is also made to be intuitive, so almost anyone who is authorized to can make website updates regardless of their level of computer skills.
Small Business Website Design With The Development Skills You Need
The ACS Web Design and SEO team includes web developers with over a decade of professional web development experience. From simple and secure form building to secure online orders and complex functionality requirements, our team of web developers have the experience and specialized skills necessary to make your small business website design do what you need it to.
Our web developers are experienced in bringing required functionality to life. ACS Web Design and SEO web developers have created website apps, complex programs with conditional logic, members-only website areas and more.
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Your Partner for Website Redesign
The ACS Web Design and SEO team includes SEO professionals who are experienced in making successful SEO migrations from one website to new small business website designs. If not done properly, a website redesign can result in major losses in potential clients or customers, as well as significant declines in online lead generation growth. For years, our SEO professionals have performed successful SEO migrations for website redesign projects, maintaining and improving upon our clients' existing positioning on search engines.
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An Experienced Small Business Website Design Team
For 17+ years, ACS Web Design and SEO has provided custom small business website design services.
We also have diverse industry experience, including extensive experience for medical website design, legal website design, credit union and banking website design, eCommerce website design, insurance website design and much more.
To learn more about our extensive small business website design experience...
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Who Should You Choose For Small Business Website Design Services? The Answer is Obvious
ACS Web Design and SEO has the experience and team of specialists that you need to deliver the results you need for your small business website design.
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