Responsive design is necessary for a successful business’s online presence. If your business website wasn’t made with a responsive design, then you may already be losing potential customers.
What is Responsive Design?
Responsive design is a certain way to build a website. When a web page is built with a responsive design, the web page is made to work equally well on any device, like a phone, tablet or computer. For example, normally, a site designed specifically for use on a laptop or desktop will look and function differently than a site designed specifically for use on a phone. Using responsive design when building a website creates one website that changes to accommodate any device.
Why Your Business Needs Responsive Design
It takes just 7 seconds to make a first impression. Imagine a prospective client trying to view your site on their iPhone. Because of the difference between how mobile websites are designed compared to desktop websites, navigating a desktop website on a smartphone requires a lot of scrolling to access almost anything on the site. The scrolling has to be precise. If the prospective client scrolls the tiniest bit too little or too much, it’d take several seconds of scrolling just to get back to where they were. All that scrolling will waste their time, leaving them frustrated and with a terrible first impression of your business. That frustration leaves you with zero opportunity to improve that impression. Mobile and tablet use is on the rise, while laptop and desktop use is declining. How can you claim a competitive advantage when your business is ignoring any audience that uses anything other than a computer? Having your site made with a responsive design will also save you money. Instead of your business having different websites designed for different devices, responsive design allows for building one website that’s fully functional on any device. Paying for one responsive design website is obviously much less costly than paying for multiple websites designed for each device. Using responsive design for your website gives your business the greatest possible return on investment. If your website isn’t made with a responsive design, then it’s impossible that you’re using the web to its full potential.
Contact us today to for a free consultation to discuss your new website.