We all talk about keywords and they are a good metric on the visibility of a website. Still, Google doesn’t even look at the keywords meta tag. However, description meta tags are used by the search engines to deliver information about your website. They want searchers to find the information they’re looking for as quickly as possible. Google and the other search engines can pull information from within your website or content given by a third party, but you are the best source. Tell the search engines what you want displayed on their search pages. The description should be short around a hundred characters and does not need to be limited to sentence form. List your contact information in the description of your contact page or give product details in shopping cart pages.
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