Why Medical Search Engine Optimization Matters
Out with the old, in with the new!
Attention medical professionals, your online presence is more important than ever! The days of the “face to face” marketing approach to promote your business to potential customers is dying rapidly at the hands of digital marketers and search engine optimization (SEO) analysts.
Research shows, it is roughly 80% more likely for users to do the necessary online study of their concern, before making a particular purchase/investment. Which means it is very prominent for Medical Practices to implement a vigorous SEO strategy. So you will be able to serve potential patients in the comfort of their own homes as they browse the web looking for answers.
It is important for all medical practices to understand, just because you have a website does not mean you are being seen by the potential clients you yearn for. Due to medical related terms regulating a whopping 20% of Google’s annual searches, having an effective SEO strategy in place could make the difference of helping hundreds to thousands of patients in need.
Benefits of Medical SEO:
Rank in Google’s Map Pack
More and more people are throwing away those 20 pound phone books and dreaded paper maps each day! Why would someone go through the hassle of having to update your phone book ever so often? When everything you could possibly need is at the push of a button.
A major benefactor of utilizing medical SEO for your business is being able to rank in the map pack! When an individual typically searches an industry term, there will be a block of three businesses’ that appear at the top of the Google search. When ranking within the map pack, your practice will show its address, phone number, star rating, and a call to action (CTA) that brings you directly to your website. The map pack doesn’t just showcase your practice, but it will showcase your practice more significantly.
SEO Reduces New Patient Costs
Why are you reading this?
As digital marketing analysts, we know why you are reading this very sentence without even talking to you personally. You wish to increase your visibility online, thus bringing in more patients.
The whole point of marketing is to get the name of your business out there and to acquire more business along the way. Typically, old fashion marketing tactics tend to get incredibly costly and inefficient.
With proper SEO in place, you will cut down your overall marketing budget, while gaining new patients at a much more rapid pace. Budgeting your marketing plans within digital, gives you the opportunity to invest in more targeted patient outreach. Which in return, brings in the people you feel will benefit your business the most.
Patients Search for Specific Medical Terms
When it comes to medical searches online, it is more common than not for people to search their illness/interests. Whether that is a specific cancer they are looking to get treated, or a luxury surgery they are looking to have done. Odds are their searches will look like “breast implants Syracuse, NY” rather than “Dr. Kim breast implants”.
We have all the medical SEO keys that will take the niche services your practice specializes in and present them to the people most interested. By us utilizing targeting SEO, saves you money and time by not presenting your unique services to disinterested people.
The power one has at their fingertips with being able to search anything they desire, is unprecedented. Like I said in the beginning of this article, “Out with the old, in with the new!” the days of word of mouth recommendations are nearly replaced by your online presence. The fact of the matter is, if your practice has a next-to-nothing presence. Why would someone have trust in you, over the practice that is placed all over Google? The answer is, they won’t.
Medical SEO Services from ACS Web Design & SEO
Here at ACS, we have been working within the Medical field for over 18 years. We know the ins and outs of dominating the top of the search engine results page (SERP). Within our business analysis, our team will identify the plethora of needs your potential patients have, to create the perfectly rounded SEO strategy.
We were groomed to deliver the results you strive for, in reaching the top page of Google!