June 2012
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What Do You Want From Your Search Engine Marketing?
Image: Pixabay There are many things you should consider before starting search engine marketing: How old is your website? Does your website have compelling content that is structured effectively for search engines? Are you using offline advertising, and if so, is that advertising tied in to your online efforts? Perhaps the most important thing to consider is what you are looking for from your advertising campaign. What are your goals for the campaign? There are two different core ways to…