Before anyone buys something, there's a thought process that leads them to their buying decision.
Simple purchases, like deciding what's for dinner, often includes weighing your options based on what you're feeling like, how far you want to go to get your food (or if you want to go somewhere at all), budget and more. You'll likely do a Google search of nearby restaurants or grocery stores, look at online menus, or visit the restaurant's website or social media profiles.
Bigger buys, like looking to buy a car, includes a much longer buying cycle and significantly more research. You may search for used or new cars in your area, browse comparable models and look around on dealership websites or Craigslist. 
Both small, low cost buying decisions and big, long term purchases have one common thread: they both often require online research before making a purchasing decision. 81% of people conduct online research before buying, according to AdWeek.com.
The challenge businesses have always faced is "How do you get people to know about your business when customers or clients are looking to buy?"
Until now.
What is Behavioral Targeting?
Behavioral targeting refers to a type of marketing that targets ads specifically to people based on their behavior.
81% of people conduct online research before buying.
Behavioral Targeting is the Answer
As the two earlier examples demonstrate, there are certain steps that people take in their pre-purchase research process to help decide not only what to buy but who to buy it from.
ACS's internet marketing services include behavioral targeting ad campaigns. With behavioral targeting campaigns, we know when someone is showing buying behavior, and we can intersect their decision process, getting our client's to be chosen over their competitors.
Behavioral targeting is very powerful. We can use behavioral targeting to show ads only to people who are most likely to be considering a particular purchase.
How to Use Behavioral Targeting to its Full Potential
For an example of how we can use behavioral targeting, imagine you're looking to buy a car. You may do some comparison shopping on sites like Cars.com, verify the reliability of a vehicle with sites like Carfax.com, and you'll likely search either generally for new or used cars, or you may search for specific vehicles you're considering buying by make, model and year.
People who perform these actions can then be put in to a defined audience list that is de-personalized and anonymous. We can then show ads to people in this audience list about a client's unique car sales. These behavioral targeting ads allow our clients to be at the top of their potential customers' minds throughout the pre-purchase research process. This ensures that when it comes time for the potential customer to become an actual buyer, they'll know exactly who to buy from.
This type of hyper-focused advertising that is only shown to people who are actively in the purchasing process isn't just limited to car buying. We can do this for almost any purchasing decision that can be thought of. Whether you're searching and comparison shopping for auto insurance quotes, searching Google for answers to your legal questions, or browsing sports team jerseys across multiple online stores, no matter what someone's thinking of buying, ACS has the technological and marketing capabilities to drive those sales to our clients.
Make Your Business Their First Choice When They Are Making Their Choice
ACS is experienced in delivering custom behavioral targeting campaigns that produce positive results for businesses of all sizes. We are a Google Partners agency with a team of innovative internet marketing professionals.
To get more leads from people who are actively looking for the products or services you offer by advertising with behavioral targeting...
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