There are 83 million people on the mobile web.
That's an audience too large to ignore.
Smartphones and tablets have changed the way people interact with the web. We need to change our approach toward design and user experience if we're going to keep up. Before we needed to concern ourselves with were the different browsers (e.g. Internet Explorer, Mozilla Firefox, Google Chrome). Don't misunderstand that was hard enough and we still need to do that, but now with the explosion of Android and IPhones, Ipad and Ipad mini as well as the numerous android tablet devices we need to consider what your site looks like and how a user interacts with it in all these different environments too. That's where "responsive design" comes in.
"Responsive Design" is a strategy of organizing and coding a website so that it creates an optimal experience in any device. A "Responsive Design" will literally reorganize itself based on the screen dimensions of the device it's being viewed so the same site can be seen on a desktop with a large screen and a mobile phone and even though it's still the same project, the user experience will change based on the needs of the visitor. Pretty neat huh?
Now that you understand what "responsive design" is we could explain how it works using media queries and CSS styles that engage and disengage on certain screen resolutions, but that's not as important as how "responsive design" can benefit you and meet your marketing and business needs.
According to estimates by The ITU (June, 2012), there are 1.1 billion active mobile-broadband subscriptions in the world. That is 16 percent of the global population. The question is; are you reaching that audience?
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
If you're worried about this, you're not alone. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile. By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.
It’s simple math. If you want to target all your visitors you either create a website in a "responsive design" or create two different sites (one for mobile and one for desktop). It will cost you less to create one site than two. It will also cost less when you want to expand your site as your business grows. In the long term, investing in "Responsive Design" is the smartest decision.
People are viewing the web on mobile devices. That will continue, and the number of people on mobile devices is only getting larger. You need to target them too, otherwise you will fall behind your competition. You can bet they're considering this.
New devices are being introduced too frequently to be ignored. As new devices become available your "responsive" website will automatically conform to the device sizes. No need to rebuild your site every time a device comes out. That would be a headache for you and your web developer; not to mention expensive.
The "Responsive Design" concept is a tool not a solution. A professional designer can use this technique to create a web project for you that targets your audience, displays the information that a mobile audience is looking for and hide the information that isn't as important on a phone but is very important on a desktop or tablet environment. We will analyze your business needs and determine the objectives of each audience then present the visual elements so they make sense to a visitor no matter how they got to your website.
Please fill out the form below and we’ll check out your site and contact you back with a new and exciting mobile strategy. If you don’t already have a site, that’s OK too. Let us build you a new site that works perfectly in any device your visitors are using. Prefer to talk to a real person? Call us to discuss your options and set up a meeting.