ACS, Inc. was part of a Google Partners webinar on YouTube advertising
On March 25, ACS, Inc. Web Design & SEO participated in a Google Partners-sponsored webinar about the effectiveness of YouTube advertising. The webinar included insights from industry experts Suzie Reider (Managing Director for Brand Solutions) and Mark McMaster (Global Product Lead for YouTube Advertising).
The Changing Landscape of Video Advertising
YouTube advertisers only pay when someone doesn’t skip their ad.
YouTube advertisers only pay when someone doesn’t skip their ad.In the YouTube seminar, Reider explained how YouTube ads provide greater bang for buck than TV ads. Reider showed how the #1 show on television in the 1980s and 1990s had tens of millions of viewers while the #1 show on television today attracts approximately 1/10th of that.
While a 30 or 60 second primetime TV spot is costly, YouTube ads offer higher viewership than TV at lower costs. TrueView YouTube ads, the ads that play before a video starts, cost nothing to the advertiser if the ad is skipped. This means that you’re only paying to show your ad to people who are interested in your offer.
The internet has changed the world many of us once knew.
It is rare to have a phonebook at your house, it is rare to go to a movie rental store, and it’s rare to mail your bills in. The internet has changed our human patterns to make things more convenient in our hectic lives. But, it has not changed everyone; today, 41% of seniors still do not use the internet.
41% of these seniors say they are not using the internet because of three main issues. The first being that they have physical challenges– 2 in 5 seniors state that they have trouble reading. Second, they have a skeptical attitude about the benefits of technology. And the third reason that seniors gave was that it is just plain difficult for them to use and to figure out.
ACS, Inc. is trying to convert this 41% by creating sites that are easy to see, easy to use and are beneficial. Our team has designed different medical, legal and insurance sites targeting the senior population. Our designers have the ability to place themselves into the shoes of your target audience. By doing this they are able to create sites that appeal to the “nonbelievers.”