What if you could advertise only to people who’ve shown interest in what you’re offering? You’d have a greater return on investment (ROI) because your money is only being spent to tell people about your business who’ve already expressed interest in what you provide. This economically efficient, smart ad strategy is possible with the new, major changes to Facebook’s advertising capabilities.
What’s New with Facebook Ads?
On Oct. 7, Facebook released more advertising features. These features are an expansion of Facebook’s Audience Network, which was introduced on April 30.
What is the Audience Network?
The Audience Network allows Facebook marketers to advertise on mobile apps. The April 30 Audience Network release allowed marketers to advertise with the objective of increasing app installations or app engagement. The Oct. 7 release opens the Audience Network’s app-based ads to all advertisers, allowing for links to sites and eCommerce stores.
How to Place Ads on Facebook Audience Network
Placing ads on Facebook automatically places them in the social site’s Audience Network. Businesses who already advertise on Facebook aren’t required to change anything, and new advertisers will automatically be included in the Audience Network.
Facebook Audience Network Advertising Costs
Audience Network ads, like all Facebook ads, are available through various payment options. Facebook advertisers may establish daily or lifetime spending caps. Alternatively, Facebook advertisers can use a cost per thousand impressions model (CPM), where the advertising costs are determined by how many thousand people saw the ad. Facebook ad budgeting can also be based on a pay-per-click model (PPC). To learn more about PPC, check out our PPC tips blog post.
How It Works
Facebook has arguably the most accurate, and therefore useful, targeted advertising. Targeted advertising is when an ad is shown to someone based on interest indicators, such as what they’ve looked at on the web. An example is if you search for “hunting gear,” you may see a sporting goods store ad soon after.
Why It Matters to You
Facebook’s targeted ads are especially powerful because it also utilizes user-provided information to show people ads that they’re likely interested in. For example, if someone posts a status about the bad pizza they just had, they’ll see pizza restaurant ads. Facebook uses the huge amount of user-provided information to show relevant ads.
Facebook’s data collection includes all Facebook integrated sites and apps. For example, people who sign in with Facebook and post a comment on a news article have that comment considered to determine what ads to show. This data collection makes Facebook able to connect a name to an IP address, and Facebook can share this data with advertisers to help businesses easily connect with people who want what businesses are selling.
Facebook Audience Network’s Ad Customization
Facebook’s audience network ads offer a variety of management options to help businesses choose the strategy best for them. Banner ads occupy minimal space, interstitial ads display before something’s accessed (such as an ad that shows after you click on a news article but before the article is shown), and native ads are displayed in a way that makes them appear to naturally be part of the app (such as looking like a news article on a news app).
Facebook ads must be managed properly to be successful. Knowing how the ad should be displayed, which payment option will be effective and efficient, and what the ad should say to get people to click all make the difference between economical, effective advertising and money-bleeding, low return ads.
ACS, Inc. Web Design & SEO has brought businesses success with our social media marketing services. In addition to social media marketing, ACS, Inc. Web Design & SEO offers copywriting services to make your ads stand out. Additionally, ACS, Inc. Web Design & SEO are PPC experts, including staff who are certified in PPC programs, providing premium PPC management.
Contact us today to get your ads in Facebook’s Audience Network, and attract clients and customers who want what you offer.