The Project:

Peterson Plumbing is a family owned plumbing and heating business headquartered in Syracuse, NY. Recognizing the increasing importance of a mobile friendly business website, Peterson Plumbing partnered with ACS, Inc. Web Design & SEO to upgrade their existing website. In addition to needing a website that looks and works great on smartphones and tablets as well as desktops and laptops, the new Peterson Plumbing website needed to more clearly separate their residential and commercial services. This clear separation of services aimed to increase usability for each audience, making it more intuitive to find what potential customers are looking for.

The Solution:

ACS, Inc. Web Design & SEO redesigned the Peterson Plumbing website using a responsive website design. This professional responsive website design solution makes it easy for potential customers to find what they're looking for regardless of the device that they access the site from. The new site also provides a can't-miss distinction between residential and commercial plumbing services, providing user-friendly navigation. The new Peterson Plumbing website features a design that prioritizes lead generation, making it easy for potential customers to contact Peterson Plumbing both online and through phone calls. Additionally, the site was created with a framework that can easily integrate with potential future online marketing efforts.


Responsive Website Design

A mobile-friendly website is rapidly becoming more important for businesses. On April 21, 2015, Google updated its search engine. This update provides higher positioning on search results for mobile-friendly websites when someone searches from a mobile device. Considering that 70% of all Google searches now come from a mobile device, not having a mobile-friendly website means your business is unlikely to be considered when someone's searching for products or services that you offer.

The new Peterson Plumbing website features a responsive website design. This means that the site is made to display and function properly on any device, including phones, tablets, desktops and laptops. To learn how our responsive website design solutions can help your business use the web to its full potential, let's talk.

See the new, mobile friendly Peterson Plumbing here.

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SEO Migration

Prior to the beginning of the 2015 Peterson Plumbing website design project, Peterson Plumbing held high positioning on search engines for plumbing service related keywords, making Peterson Plumbing one of people's first options when looking for a plumber near Syracuse, NY.

Our experienced search engine optimization (SEO) professionals performed a comprehensive SEO migration, ensuring that Peterson Plumbing maintained its strong positioning on search engines for relevant keywords. Additionally, the new Peterson Plumbing features a more keyword-focused site structure, building upon Peterson Plumbing's existing SEO successes.

If you're in need of an upgrade for your business' website, it's critical that you hire a professional website design firm that understands how to protect your site's positioning on search engines. Without proper SEO migration, business websites risk a huge drop in positioning on search engines, which can result in a significant decrease in leads.

For a custom, professional design for your website that's made for SEO success, contact us.